中国电信运营商服务创新模式研究——以中国移动为例

Lifang Peng, Xiaoli Zhang
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引用次数: 0

摘要

本文选择中国电信运营商作为研究对象,基于服务创新模式的驱动力来探索推动电信运营商服务创新的内外部驱动力,在此基础上结合服务创新的四维模型,找出电信企业服务创新模式体系,并以中国移动为例进行说明。
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The study of service innovations model for Chinese telecom operators —China Mobile Ltd as an example
This paper choose Chinese telecom operators as the research objects, based on the driving force of service innovations models to explore the internal and external driving forces that promote service innovations for telecom operators, based on this and the four-dimensional model of services innovation, find out the system of service innovations model for telecom enterprise, and China Mobile Ltd as an example to explain.
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