{"title":"内生性评价与顺序搜索","authors":"Liang Guo","doi":"10.1287/MKSC.2020.1270","DOIUrl":null,"url":null,"abstract":"When consumers evaluate product value under sequential search, higher sampling costs may in equilibrium lead to more sampling, lower prices and profits, and greater consumer surplus.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"Endogenous Evaluation and Sequential Search\",\"authors\":\"Liang Guo\",\"doi\":\"10.1287/MKSC.2020.1270\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"When consumers evaluate product value under sequential search, higher sampling costs may in equilibrium lead to more sampling, lower prices and profits, and greater consumer surplus.\",\"PeriodicalId\":423558,\"journal\":{\"name\":\"Mark. Sci.\",\"volume\":\"8 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-02-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Mark. Sci.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1287/MKSC.2020.1270\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MKSC.2020.1270","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
When consumers evaluate product value under sequential search, higher sampling costs may in equilibrium lead to more sampling, lower prices and profits, and greater consumer surplus.
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