THE ROLE OF DIGITALIZED TRADE RELATIONSHIPS IN INCREASING COMPETITIVENESS

The article examines the influence of the organization of digital technology-oriented trade activities on the development of traditional trade activities and the processes related to the algorithm of its implementation. A high level of attention is paid to the process of effectively organizing the use of smart technologies in the management of digitalization of trade activities and increasing the efficiency of the mechanism of its maximization. The possibilities of increasing the efficiency of trade activity by improving the institutional and organizational framework of the process establishing the basis of trade activity on digital technologies are justified. In the conditions of digital transformation, scientific proposals and practical recommendations are given for the adoption of changes related to the development of new technologies in the organization of trade relations, increasing the efficiency of system activity and ensuring internal integrated communication in the system.