新西兰市场营销商业教育的战略意义

Journal of Customer Service in Marketing and Management Pub Date : 1997-03-28 DOI:10.1300/J127V03N04_04

M. Joseph

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引用次数: 1

摘要

摘要:在许多不同的国家，高等教育的竞争要求对客户感知的服务质量进行评估，以实现差异化。本研究确定了影响新西兰学生对商业教育质量看法的关键决定因素。对高校的战略意义和未来研究提出建议。

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Strategic Implications for Marketing Business Education in New Zealand

Abstract Competition in higher education in many different countries mandates the need for assessments of customer perceived service quality for differentiation purposes. This study identified key determinants that influence students perception of quality in business education in New Zealand. Strategic implications for universities and suggestions for future research are provided.

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Journal of Customer Service in Marketing and Management

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