俄罗斯零售连锁店发展特征:与欧洲的比较研究

Bolychev Oleg Nikolaevich
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引用次数: 2

摘要

本文提出了生产网络与零售网络的区别问题。考虑到网络国际化,这些差异变得更加深刻。论文提供了科学的方法来区分和类型学在欧洲的零售国际化时期的文献综述,以及各自的零售连锁店所采取的策略。该研究对欧洲国家不同集团的零售网络发展过程进行了比较分析,重点是国际化进程。对比研究结果表明,俄罗斯零售市场仍处于快速发展阶段,零售链的空间分布高度异质化,贸易业态多样化。向内国际化和区域内网络化还不发达,而全国性零售连锁企业向外国际化需要积极参与全球分销渠道。
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Development Features of Retail Chains in Russia: a Comparative Study of Europe
Article raises an issue on the differences between the production and retail networks. Taking an account of a network internationalization, these differences become even more profound. Paper provides a literature overview of the scientific approaches to differentiate and typologize the periods of retail internationalization in Europe, as well as the strategies adopted by the respective retail chains. The study provides a comparative analysis of the development process of retail networks in different groups of European countries, with an emphasis on internationalization processes. Results of a comparative study suggest that the Russian retail market in still being at the stage of a rapid development featuring a highly heterogeneous spatial dispersion of retail chains and a diversity of trade formats. The inward internationalization as well as intra-regional networking is rather underdeveloped, while the outward internationalization of the national retail chains requires an active participation in the global distribution channels.
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