An Analysis of The Great Gatsby on Consumption Concept in Jazz Age

The great Gatsby was written by F. Scott Fitzgerald. This book gives us a wonderful picture of the life style of people in Jazz age, which was luxurious and extravagant. The great Gatsby has aroused many disputes since it had been published. Many of them analyze from the perspective of consumerism, but few analyze the consumption concept of that era and the causes of it. The aim of this thesis is to study the consumption concept and consumer culture in The Great Gatsby through the theory in Baudrillard’s Consumer Society, and also to have a research on how Jazz Age’s consumption concept affects people’s consuming behavior. Thus we can draw a conclusion that this consumption concept was not advisable.