Adapting manufacturing strategy models to assist technology strategy development

Since technology can be a vital source of competitive advantage, any method of developing a technology strategy should focus on the creation of competitive advantage. Although there is a sizeable literature on technology strategy in general, relatively few contributions directly address the subject from the perspective of achieving competitive advantage. However, within the manufacturing strategy field, there are several models which focus on achieving competitive advantage through consideration of order winning criteria. This paper presents a model for technology strategy development based on one of the most successful manufacturing strategy models. The paper introduces the conceots and describes the manufacturing strategy model. It then presents a new model for technology strategy development based upon the manufacturing strategy model. A case study illustrating the usefulness of the suggested model is presented.