The Kim Kardashian’s bunda

This essay was presented as the opening talk of the VI International History Conference under the theme “History and the challenges of the 21st century: politics, feminisms and gender performances” that took place at the Federal University of Goiás, Jataí, in 2018. The author suggest the enduring value of analysing discursive construction and the competing knowledges and narratives that condition our lived experience, but also that we must, as historians of, and in, the present, be aware that we are occupying socially and temporally contingent positions.