P2P 革命后的音乐发行商业模式

M. Dubosson-Torbay, Y. Pigneur, Jean-Claude Usunier
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引用次数: 49

摘要

本文旨在勾勒在线音乐发行的价值链和商业模式。在线数字音乐市场的前景颇具欺骗性,但机会似乎仍然很大。考虑到 P2P 网络免费音乐数字文件的兴起,似乎有理由认为这种新的音乐发行方式满足了消费者的需求。本文以文献综述和高管访谈为基础,介绍了传统的分销模式,然后探讨了 P2P 盗版如何处理版权问题,并介绍了一些新兴的商业模式,这些模式可能是解决非法数字音乐分销问题的答案。
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Business models for music distribution after the P2P revolution
The goal of this paper is to sketch the value chain and the business models of the online distribution of music. The perspective of the online digital music market is rather deceiving but the opportunities seem to remain high. Considering the rise of the P2P networks of free music digital files, it seems reasonable to assume this new way to distribute music meets consumer needs. Based on a review of the literature and executive interviews, the paper presents the traditional distribution models; then it addresses how P2P piracy deals with the copyright issues, and describes some emergent business models that could be an answer to illegal digital music distribution.
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