社交媒体推特上“2020年欧洲杯”比赛表情包的符号学分析

Irfan Fauzan, Tiarma Ika Yuliana, Rr. Astri Indriana Octavita
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引用次数: 1

摘要

本研究的目的是通过对罗兰·巴特的符号学研究,揭示2020年欧洲杯模因在社交媒体中的意义。研究的方法是定性的,采用罗兰·巴特符号学的技术分析。用于收集数据的技术基于两种资源。主要数据是社交媒体推特上关于2020年欧洲杯的模因的集合,第二个是支持研究主题的参考资料。研究结果表明,表情包制作者试图通过表情包发布2020年欧洲杯期间发生的社会状况。这些条件表现在一些类型的模因中,如巨魔模因和喜剧模因
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Semiotic Analysis of "Euro 2020" Tournament’s Memes on Social Media Twitter
The objective of this research is to reveal the meaning of Euro 2020 Tournament memes in social media using a study of Roland Barthes's semiology. The method of the research is qualitative using technical analysis of Roland Barthes semiology. The technique used to collect data is based on two resources. The primary data are collections of memes about Euro 2020 on social media Twitter and the second are references supporting the topic of the research. The result of the study is to show that the meme creators tried to publish the social condition that happened during Euro 2020 Tournament through memes. The conditions were presented in some types of memes, such as troll memes, and comedy memes
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