Economies of type: the public quest for cheap printing

This poster tracks the ways social media users associate discourse surrounding typeface and cost of ink in order to analyze the circulation of sustainable design on social media and the implications for professional writers, technical communicators, and designers. I will track the circulation of Pixart's Printing "The True Cost of Printing in Comic Sans" infographic across Pinterest and analyze the way(s) this visual is tagged by users. As a preliminary discourse analysis, this poster collects and analyzes public conversations as qualitative data to investigate how the public places this text on the cost of printing typefaces in different discourse communities in order to show awareness or interest of sustainable design.