{"title":"通过社交媒体吸引公众注意力的企业:对印度顶级公司Facebook页面的内容分析","authors":"Bandana Pandey, S. Dhasmana","doi":"10.18701/IMSMANTHAN.V10I2.11125","DOIUrl":null,"url":null,"abstract":"On July 23, 2015, the Press Trust of India released the news story about seven Indian companies making it to the reputed Fortune 500 list. These seven organizations form the basis of this research that aims to understand the socialmedia efforts of top Indian companies. Since Facebook is one of the most popular social media platforms, the study examines the Facebook pages of seven Indian companies listed in the global Fortune 500 list of 2015. Undoubtedly, organizations take on various strategies for achieving maximum public support. Reaching the public through virtual platform like that of a Facebook is one such tactics that leads to communication flow and builds public goodwill. The research aimed at understanding how top Indian companies make use of their Facebook Pages in order to gain public support and popularity. The paper identifies loopholes and plus points that can help organizations and individual in analyzing Facebook Page use for growth and publicity purposes. Content analysis method has been adopted on 17 days wall posts of Facebook Pages of selected Indian companies. Findings indicate a variety of type of Facebook updates that includes photos, photos with relevantlinks, videos and video with relevant links. Among these, photo updates are most prominent on the Facebook pages of these organizations","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"37 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Corporate Capturing Public Attention through Social Media: A Content Analysis of Facebook Pages of top Indian Companies\",\"authors\":\"Bandana Pandey, S. Dhasmana\",\"doi\":\"10.18701/IMSMANTHAN.V10I2.11125\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"On July 23, 2015, the Press Trust of India released the news story about seven Indian companies making it to the reputed Fortune 500 list. These seven organizations form the basis of this research that aims to understand the socialmedia efforts of top Indian companies. Since Facebook is one of the most popular social media platforms, the study examines the Facebook pages of seven Indian companies listed in the global Fortune 500 list of 2015. Undoubtedly, organizations take on various strategies for achieving maximum public support. Reaching the public through virtual platform like that of a Facebook is one such tactics that leads to communication flow and builds public goodwill. The research aimed at understanding how top Indian companies make use of their Facebook Pages in order to gain public support and popularity. The paper identifies loopholes and plus points that can help organizations and individual in analyzing Facebook Page use for growth and publicity purposes. Content analysis method has been adopted on 17 days wall posts of Facebook Pages of selected Indian companies. Findings indicate a variety of type of Facebook updates that includes photos, photos with relevantlinks, videos and video with relevant links. Among these, photo updates are most prominent on the Facebook pages of these organizations\",\"PeriodicalId\":135569,\"journal\":{\"name\":\"The Journal of Innovations\",\"volume\":\"37 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-07-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Journal of Innovations\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18701/IMSMANTHAN.V10I2.11125\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Journal of Innovations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18701/IMSMANTHAN.V10I2.11125","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
2015年7月23日,印度报业托拉斯(Press Trust of India)发布了一则新闻,七家印度公司跻身著名的《财富》500强。这七个组织构成了这项研究的基础,旨在了解印度顶级公司在社交媒体上的努力。由于Facebook是最受欢迎的社交媒体平台之一,该研究调查了2015年全球财富500强名单中七家印度公司的Facebook页面。毫无疑问,组织采取各种策略来获得最大的公众支持。通过像Facebook这样的虚拟平台与公众接触就是这样一种策略,它可以带来沟通流并建立公众好感。这项研究旨在了解印度顶级公司如何利用他们的Facebook页面来获得公众支持和知名度。本文确定了漏洞和加分点,可以帮助组织和个人分析Facebook页面使用的增长和宣传目的。对选定的印度公司Facebook页面的17天墙贴采用内容分析方法。调查结果表明,Facebook更新的类型多种多样,包括照片、带有相关链接的照片、带有相关链接的视频和视频。其中,照片更新在这些组织的Facebook页面上最为突出
Corporate Capturing Public Attention through Social Media: A Content Analysis of Facebook Pages of top Indian Companies
On July 23, 2015, the Press Trust of India released the news story about seven Indian companies making it to the reputed Fortune 500 list. These seven organizations form the basis of this research that aims to understand the socialmedia efforts of top Indian companies. Since Facebook is one of the most popular social media platforms, the study examines the Facebook pages of seven Indian companies listed in the global Fortune 500 list of 2015. Undoubtedly, organizations take on various strategies for achieving maximum public support. Reaching the public through virtual platform like that of a Facebook is one such tactics that leads to communication flow and builds public goodwill. The research aimed at understanding how top Indian companies make use of their Facebook Pages in order to gain public support and popularity. The paper identifies loopholes and plus points that can help organizations and individual in analyzing Facebook Page use for growth and publicity purposes. Content analysis method has been adopted on 17 days wall posts of Facebook Pages of selected Indian companies. Findings indicate a variety of type of Facebook updates that includes photos, photos with relevantlinks, videos and video with relevant links. Among these, photo updates are most prominent on the Facebook pages of these organizations