Solutions to conditioning freight

This paper, presents a web-based service for web and mobile platform that optimizes the freight and warehouse management, as in calculating the volume for cargo and freight. Design the service concept and the marketing planning for the launch of this disruptive product for the management of the space, illustrates the creation of an entrepreneurial mindset aiming a win business in profitability as well as in sustainable growth within the complex and uncertain systems information market (1). According to Hsieh et al (2) taking profit of an opportunity is combining search and recognition of a valuable problem-solution. This new information system service, it will allow firms to reduce time and costs in the management of the store space. Through a data entered in the data base, we calculate the required load and vehicles. Thus, companies will save money. How? By making route optimizations, and improving conditioning of the loads. Save on transportation, fuel, human resources, and will have an accurate calculation of the cost for transportation in production/distribution of goods. This paper presents the analysing of the opportunity by identifying a problem and designing a product to solve it in a win-win strategy for both customers and the entrepreneurial firm. Also it shows the marketing strategy and communication actions, in order to tangibilize the benefits of this new information system to the customer in a period of economic crisis and where the old methods of managing the cargo and freight should be abandoned.