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摘要

语言景观是公共空间传播信息的语言符号,是语言服务的重要方面。本文主要从城市语言景观的实用价值、视觉效果和符号传播特征三个维度探讨城市语言景观的话语传播特征和功能。语言景观的话语传播是一个多方互动的话语传播过程,具有信息功能、符号功能、经济功能、文化功能和美化功能。同时,各种功能相互配合,共同构建强化语篇的意义,每种语码都有不同的功能,凸显出语用价值的差异。
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The Discourse Communication Function of Urban Linguistic Landscape
Linguistic landscape is a linguistic symbol for disseminating information in public spaces and an important aspect of language services. This article mainly discusses the discourse communication characteristics and functions of the urban language landscape from the three dimensions of its practical value, visual effects and symbol communication characteristics. The discourse dissemination of language landscape is a multi-party interactive discourse dissemination process, which has information function, symbol function, economic function, cultural function and beautification function. At the same time, various functions cooperate with each other to jointly construct the meaning of the fortified discourse, and each code has different functions highlighted by the difference in pragmatic value.
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