Analysis of the Social Media Impact on the Popularity of Crypto-currencies

The use of social media, which is among the most basic purposes of internet use, has also begun to shape people’s investment tools and investment styles. As a result of increasing interest in recent years, thousands of crypto-currencies have been put into use. Investors invest in these currencies through personal research and referrals. Social media sites, on the other hand, have taken their place among the most effective tools in directing people’s investments in this regard. For this reason, in this study, 10 crypto-currencies with a high market value were determined and people’s reactions on social media were examined. More than 1 million Tweet data were obtained from Twitter with the determined keywords and these data were analyzed by frequency analysis method. In the study, the guidance and manipulation findings of crypto-currencies over social media were also mentioned and the results of the study were explained. Suggestions for areas where the study could be expanded were also made.