父母社会化对学生消费行为的影响

Mecy Agusmin, Arwin Arianto, Venny Chairani
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引用次数: 0

摘要

本研究旨在探讨社会化父母对高中四年级X班学生消费行为的影响。这种研究方法是联想研究。本研究使用的样本为SMA Negeri 4 Pagaralam IPS系X班64名学生。主要数据收集技术使用问卷调查。使用的数据分析技术是简单的回归分析。本研究结果显示,父母社会化对消费行为有显著影响,且影响为正。本研究发现,家长社会化对学生消费行为的影响为39.3%,其余则受到本研究未涉及的其他因素的影响
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PENGARUH SOSIALISASI ORANG TUA TERHADAP PERILAKU KONSUMTIF SISWA
This study aims to examine the effect of socialization parents against consumtive behavior of students class X in Senior High School 4 Pagaralam. This research method is associative research. The samples used in this research are 64 students of X class of IPS Department in SMA Negeri 4 Pagaralam. Primary data collection techniques using questionnaires. Data analysis technique used is simple regression analysis. The results of this study there is a significant effect of parental socialization on consumptive behavior where the effect is positive. The findings of this study that the parents' socialization influence on student consumptive behavior is 39.3% while the rest is influenced by other factors not examined in this study
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