顾客满意度与忠诚度的BRImo分析

Ilomata International Journal of Management Pub Date : 2022-02-09 DOI:10.52728/ijjm.v3i1.425

Mohammad Sofyan, Alian Natision, Tung Tran Minh, Teguh Santoso

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引用次数: 1

摘要

本研究旨在分析BRImo应用用户的客户满意度。描述性定性研究设计系统准确地描述了BRImo app用户满意度和忠诚度的事实和特征。结果显示，占主导地位的客户也很满意，并且最有可能对BRImo应用程序给出积极的评价。银行BRI需要评估那些感到不满意和不忠诚的客户。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of Customer Satisfaction and Loyalty Using BRImo

This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.

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Ilomata International Journal of Management

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