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Analysis of Financial Accounting Standards for Entities Without Public Accountability Application for Financial Statements at MSME Rahmah Laundry 中小微企业拉赫玛洗衣店财务报表中无公共问责实体的财务会计准则应用分析
Pub Date : 2024-08-08 DOI: 10.61194/ijjm.v5i4.1281
Sakinah Zulfitri, Laylan Syafina, Yenni Samri Juliati Nasution
This research aims to analyze the application of the Finanscial Accounting Standard of Non-Public Accountability Entities ( SAK ETAP) as the basis in the preparation of financial report at Micro small and Medium Enterprises Rahmah Laundry. The research use a qualitative approach with descriptive analysis methods, Research data collection was carried out through observation, interviews, documentation, and other supporting sources obtained from the research location. This study highlight how Rahmah Laundry compiles there financial statement. The result of the research show the owner has not followed the standards set by Finanscial Accounting Standard of Non-Public Accountability Entities (SAK ETAP) in the recording and compilation of his financial report due to obstacles he faces such as low awareness, skills and knowledge of the owner of Rahmah Laundry about Finanscial Accounting Standard of Non-Public Accountability Entities (SAK ETAP).
本研究旨在分析《非上市会计主体财务会计准则》(SAK ETAP)在拉赫马赫洗衣公司(Rahmah Laundry)编制财务报告时的应用情况。研究采用描述性分析的定性方法,通过观察、访谈、文件和从研究地点获得的其他支持性来源收集研究数据。本研究强调了 Rahmah Laundry 如何编制财务报表。研究结果表明,由于 Rahmah Laundry 的所有者对《非上市会计主体财务会计标准》(SAK ETAP)的认识、技能和知识水平较低等障碍,所有者在记录和编制财务报告时没有遵循《非上市会计主体财务会计标准》(SAK ETAP)规定的标准。
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引用次数: 0
Instagram Ads Usage to Increase Interest of Generation Z House Buying of PT Wengga Citra Jaya in East Kotawaringin 使用 Instagram 广告提高东哥打瓦林 PT Wengga Citra Jaya 的 Z 世代购房兴趣
Pub Date : 2024-05-07 DOI: 10.61194/ijjm.v5i2.1124
Werra Triokta Viananda, Deddy Muharman
Social media has become a digital platform for carrying out marketing activities. One of the social media used to carry out marketing activities is Instagram through the Instagram Ads feature. With a wise advertising strategy and utilizing existing features, Instagram Ads can be a very effective tool in influencing consumer buying interest and driving business growth. This research aims to analyze the use of Instagram Ads in an effort to increase interest in buying a house from PT Wengga Citra Jaya in East Kotawaringin Regency among generation Z. Generation Z's interest in buying a house is still relatively low due to several reasons and considerations. Generation Z are potential buyers in the future, so the low buying interest in generation Z must be overcome by carrying out marketing communication activities. This research uses qualitative method by collecting data through interviews with sources who are responsible for PT Wengga Citra Jaya's marketing activities and interviews with experts. The results of this research show that the efforts to use Instagram Ads carried out by PT Wengga Citra Jaya have not been optimal because there are elements that have not been used optimally. For maximum use, Instagram Ads must have information, images, audio, price and promotional elements. This research can be a reference for business actors who want to take advantage from Instagram Ads. To support maximum use of Instagram Ads, the supporting elements of the Instagram Ads should be maximally utilized to get more optimal results.
社交媒体已成为开展营销活动的数字平台。通过 Instagram 广告功能开展营销活动的社交媒体之一就是 Instagram。通过明智的广告策略和利用现有功能,Instagram 广告可以成为影响消费者购买兴趣和推动业务增长的非常有效的工具。本研究旨在分析 Instagram 广告的使用,以提高 Z 世代对在东哥打瓦林地区 PT Wengga Citra Jaya 购买房屋的兴趣。Z 世代是未来的潜在购房者,因此必须通过开展营销传播活动来克服 Z 世代购房兴趣低的问题。本研究采用定性方法,通过采访负责 PT Wengga Citra Jaya 营销活动的人员和专家来收集数据。研究结果表明,PT Wengga Citra Jaya 在使用 Instagram 广告方面所做的努力并没有达到最佳效果,因为有些元素没有得到最佳利用。Instagram广告必须具备信息、图片、音频、价格和促销元素,才能发挥最大作用。这项研究可为希望利用 Instagram 广告的企业行为者提供参考。为了最大限度地利用 Instagram 广告,应最大限度地利用 Instagram 广告的辅助元素,以获得更理想的效果。
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引用次数: 0
Human Resource Competency Development to Support the Development of Blue Economy-Based Marine Energy 开发人力资源能力,支持发展以蓝色经济为基础的海洋能源
Pub Date : 2024-05-07 DOI: 10.61194/ijjm.v5i2.1140
R. Parashakti, D. Perkasa, Dwi Aprillita, Meysiel Elvaresia, Muhammad Alif Rizky
The utilization of ocean energy based on the blue economy  has become a primary focus in efforts to achieve sustainability in the maritime sector. The development of this sector requires high-quality human resources to address complex challenges. Therefore, this research aims to identify the need for human resource competencies to support the development of ocean energy based on the blue economy. This study adopts a mixed-methods approach (qualitative and quantitative) with a survey of stakeholders in the ocean energy sector. The survey will be conducted to gather data on the competencies required by personnel in various fields such as technology services, management, and law. The collected data will be analyzed using factor analysis techniques to identify the most important competencies. The targeted outcome is to provide employees as future generations with additional knowledge insight into relevant blue economy  aspects aligning with the needs and challenges they will face in the future. We hope that the results of this research will provide valuable information for those involved in human resource development in the ocean energy service sector. This information can be utilized to develop training and staff development programs tailored to the specific needs.
在蓝色经济的基础上利用海洋能源已成为海事部门实现可持续发展的首要重点。该部门的发展需要高素质的人力资源来应对复杂的挑战。因此,本研究旨在确定对人力资源能力的需求,以支持基于蓝色经济的海洋能源开发。本研究采用混合方法(定性和定量),对海洋能源行业的利益相关者进行调查。调查将收集有关技术服务、管理和法律等各领域人员所需能力的数据。收集到的数据将使用因素分析技术进行分析,以确定最重要的能力。目标成果是为作为未来一代的员工提供更多关于蓝色经济相关方面的知识,以满足他们未来将面临的需求和挑战。我们希望这项研究的结果能为海洋能源服务部门的人力资源开发人员提供有价值的信息。我们可以利用这些信息来制定符合特定需求的培训和员工发展计划。
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引用次数: 0
Utilitarian and Hedonic Shopping Motives and Attitude towards Online Shopping of Generation Z in Indonesia 印度尼西亚 Z 世代的功利性和享乐性购物动机及网购态度
Pub Date : 2024-05-07 DOI: 10.61194/ijjm.v5i2.1135
Ike Janita Dewi, Umbu Saga Ana Kaka Mahemba
The purpose of this study was to analyze the effect of hedonic and utilitarian shopping motives on generation Z's online repurchase intention. The study also aims at examining the interaction between consumers’ internal factor (that is, shopping motives) and external stimuli (i.e, product type) on online repurchase intention. This research uses a quantitative approach, namely explanatory research. The research was conducted on 143 respondents of generation Z in Indonesia. The data analysis technique used in this study is multiple regression with mediating variables and independent sample t-test. The results showed that: 1) Hedonic and utilitarian shopping motives positively affect online repurchase intention of generation Z, 2) Attitudes towards online shopping partially mediated the influenceof utlilitarian and hedonic shopping motives on online repurchase intention of generation Z,  3) Hedonic shopping motives’ influence on online repurchase intention of generation Z is higher than that of utilitarian motives if the product category is a hedonic product, and 4) Utilitarian shopping motives’ influence on online repurchase intention of generation Z is higher than that of hedonic motives if the product category is a utilitarian. The research provides important implications that consumers (especially Generation Z) have hedonic and utilitarian online shopping motives. Therefore, managers need to provide online shopping experience which can evoke both both hedonic and utilitarian shopping motives.
本研究旨在分析享乐型和功利型购物动机对 Z 世代在线回购意向的影响。本研究还旨在探讨消费者的内部因素(即购物动机)与外部刺激(即产品类型)之间对在线回购意向的交互作用。本研究采用定量方法,即解释性研究。研究对象是印度尼西亚 Z 世代的 143 名受访者。本研究采用的数据分析技术是带有中介变量的多元回归和独立样本 t 检验。结果显示1)享乐型购物动机和功利型购物动机对 Z 世代的在线回购意向有积极影响;2)对在线购物的态度部分地调节了功利型购物动机和享乐型购物动机对 Z 世代在线回购意向的影响、 3)如果产品类别是享乐型产品,那么享乐型购物动机对Z世代网购回购意向的影响要高于功利型购物动机;4)如果产品类别是功利型产品,那么功利型购物动机对Z世代网购回购意向的影响要高于享乐型购物动机。该研究提供了消费者(尤其是 Z 世代)具有享乐型和功利型网络购物动机的重要启示。因此,管理者需要提供既能唤起享乐型购物动机又能唤起功利型购物动机的网上购物体验。
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引用次数: 0
Beyond Aesthetic Communication Strategies in Improving the Company's Image Through Social Media 超越审美的传播策略,通过社交媒体提升公司形象
Pub Date : 2024-05-07 DOI: 10.61194/ijjm.v5i2.1131
Erin Arita Naori, Deddy Muharman
This study aims to analyze the role of social media in Beyond Aesthetics' communication strategy on improving their company image in the competitive world of beauty industry as a medical aesthetic specialist in Indonesia. This study uses qualitative research method, case study methodology and using strategic planning for Public Relations which analyze the situation, strategy, tactics, and evaluative research. To achieve the required information, the company's social media was analyzed and The Director of Sales and Operations and related staff was interviewed to give their in-depth knowledge about the company's communication strategy which resulted in using integrated and proactive communication strategy using educational approach while having a strong understanding of consumer needs and the market's dynamics and quickly adapting with the rapid changes in the industry are the Beyond Aesthetics' social Media Communication Strategy. In conclusion, based on this study, the right media, creating interesting content, and implementing the appropriate communication strategies plays a big role in building a positive company image in the eyes of the stakeholders and ensuring their loyalty for Beyond Aesthetic to reach their success.
本研究旨在分析社交媒体在 Beyond Aesthetics 的传播战略中的作用,以改善其作为印度尼西亚医疗美容专家在竞争激烈的美容行业中的公司形象。本研究采用定性研究方法、案例研究方法和公共关系战略规划,对形势、战略、战术和评估研究进行分析。为了获得所需的信息,对公司的社交媒体进行了分析,并对销售和运营总监及相关人员进行了访谈,让他们深入了解公司的传播策略,最终得出结论:采用教育性的综合主动传播策略,同时对消费者需求和市场动态有深刻的了解,并迅速适应行业的快速变化,这就是 Beyond Aesthetics 的社交媒体传播策略。总之,根据这项研究,正确的媒体、创造有趣的内容和实施适当的传播战略,对于在利益相关者心目中树立积极的公司形象和确保他们的忠诚度,对于 Beyond Aesthetics 的成功起着重要作用。
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引用次数: 0
Pandemic Pivot: Unraveling the Digital Fashion Frontier on Shopee 大流行的支点:在Shopee上揭开数字时尚前沿的神秘面纱
Pub Date : 2024-05-07 DOI: 10.61194/ijjm.v5i2.1119
Lusitania Lintang
During the COVID-19 pandemic, there has been a major shift in people's activities and behaviors, which are moving towards the digital world. This helps people in their daily lives, both as buyers and business people in various industries, including the fashion industry. The fashion industry itself is a sector of multinational companies that have a high-net-worth value, whose focus is mainly on designing, producing, and marketing clothes to the public. Online shopping digital platforms such as Shopee are one of the main choices for people in making shopping transactions today. The purpose of this study was to find out online consumer reviews, social media advertisement, and influencer endorsements can influence people's online purchase intention for fashion stores on the Shopee platform. The research used a non-probability sampling approach, specifically choosing the convenience sampling technique during the sample selection process. The number of samples used in the study was 130 respondents, and data collection was conducted by distributing questionnaires through Google Forms. The data analysis was conducted using the Structural Equation Modelling (SEM) program SmartPLS 4.0. The research shows that social media ads on Shopee in Jabodetabek significantly impact online purchase intentions. Influencer engagement also influences intentions positively, although not statistically significant. Online consumer reviews and purchase intention variables share similarities, both influenced by external factors. Businesses should tailor advertising strategies for optimal performance and leverage social media effectively to thrive in e-commerce.
在 COVID-19 大流行期间,人们的活动和行为发生了重大转变,正在向数字世界迈进。这为人们的日常生活提供了帮助,包括时尚产业在内的各行各业的买家和商务人士。时尚产业本身是一个由具有高净值的跨国公司组成的行业,其重点主要是设计、生产和向公众销售服装。Shopee 等在线购物数字平台是当今人们进行购物交易的主要选择之一。本研究的目的是找出在线消费者评论、社交媒体广告和有影响力的代言人能影响人们对 Shopee 平台上时装店的在线购买意向。研究采用了非概率抽样方法,特别是在样本选择过程中选择了便利抽样技术。研究中使用的样本数量为 130 名受访者,通过谷歌表单发放问卷的方式进行数据收集。数据分析采用结构方程建模(SEM)程序 SmartPLS 4.0 进行。研究结果表明,Jabodetabek 的 Shopee 上的社交媒体广告对在线购买意向有显著影响。影响者的参与也会对购买意向产生积极影响,尽管在统计上并不显著。在线消费者评论和购买意向变量有相似之处,都受到外部因素的影响。企业应量身定制广告策略以获得最佳效果,并有效利用社交媒体,从而在电子商务领域蓬勃发展。
{"title":"Pandemic Pivot: Unraveling the Digital Fashion Frontier on Shopee","authors":"Lusitania Lintang","doi":"10.61194/ijjm.v5i2.1119","DOIUrl":"https://doi.org/10.61194/ijjm.v5i2.1119","url":null,"abstract":"During the COVID-19 pandemic, there has been a major shift in people's activities and behaviors, which are moving towards the digital world. This helps people in their daily lives, both as buyers and business people in various industries, including the fashion industry. The fashion industry itself is a sector of multinational companies that have a high-net-worth value, whose focus is mainly on designing, producing, and marketing clothes to the public. Online shopping digital platforms such as Shopee are one of the main choices for people in making shopping transactions today. The purpose of this study was to find out online consumer reviews, social media advertisement, and influencer endorsements can influence people's online purchase intention for fashion stores on the Shopee platform. The research used a non-probability sampling approach, specifically choosing the convenience sampling technique during the sample selection process. The number of samples used in the study was 130 respondents, and data collection was conducted by distributing questionnaires through Google Forms. The data analysis was conducted using the Structural Equation Modelling (SEM) program SmartPLS 4.0. The research shows that social media ads on Shopee in Jabodetabek significantly impact online purchase intentions. Influencer engagement also influences intentions positively, although not statistically significant. Online consumer reviews and purchase intention variables share similarities, both influenced by external factors. Businesses should tailor advertising strategies for optimal performance and leverage social media effectively to thrive in e-commerce.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"4 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141004540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Application of Critical Chain Project Management on Engine Maintenance at PT. Rekatama Putra Gegana Aviation 关键链项目管理在 PT.Rekatama Putra Gegana 航空公司
Pub Date : 2024-04-13 DOI: 10.61194/ijjm.v5i2.1126
Ridha Azka Raga, Husna Putri Pertiwi, Jasrial Jasrial
Planning is a crucial element for aircraft maintenance companies to achieve higher profitability. However, in practice, the company still employs traditional planning methods, which are deemed inefficient as they do not consider the productivity of each task involved, leading to issues arising from human behavior tendencies causing additional time for task completion. Aircraft maintenance planning can be improved by employing the Critical Chain Project Management (CCPM) method, which offers a different approach to determining the time and cost of aircraft maintenance. This method addresses multitasking, student syndrome, Parkinson's law, and provides buffers at the end of tasks. Analysis results show that the completion time for tasks within the company, totaling 76 days, differs by 14 days compared to the completion time using the CCPM method, which is 62 days. This indicates that employing the CCPM method for engine maintenance is more effective and efficient. The efficiency achieved amounts to Rp7,036,323.
规划是飞机维修公司实现更高盈利的关键因素。然而,在实践中,公司仍然采用传统的计划方法,这种方法被认为效率低下,因为它们没有考虑到每项相关任务的生产率,导致因人类行为倾向而产生的问题,造成完成任务的时间增加。采用关键链项目管理(CCPM)方法可以改进飞机维护计划,该方法提供了一种不同的方法来确定飞机维护的时间和成本。该方法解决了多任务处理、学生综合症、帕金森定律等问题,并在任务结束时提供缓冲时间。分析结果显示,公司内部任务的完成时间共计 76 天,与使用 CCPM 方法的完成时间 62 天相比,相差 14 天。这表明,采用 CCPM 方法进行发动机维护更有效、更高效。所实现的效率为 7,036,323 印尼盾。
{"title":"Application of Critical Chain Project Management on Engine Maintenance at PT. Rekatama Putra Gegana Aviation","authors":"Ridha Azka Raga, Husna Putri Pertiwi, Jasrial Jasrial","doi":"10.61194/ijjm.v5i2.1126","DOIUrl":"https://doi.org/10.61194/ijjm.v5i2.1126","url":null,"abstract":"Planning is a crucial element for aircraft maintenance companies to achieve higher profitability. However, in practice, the company still employs traditional planning methods, which are deemed inefficient as they do not consider the productivity of each task involved, leading to issues arising from human behavior tendencies causing additional time for task completion. Aircraft maintenance planning can be improved by employing the Critical Chain Project Management (CCPM) method, which offers a different approach to determining the time and cost of aircraft maintenance. This method addresses multitasking, student syndrome, Parkinson's law, and provides buffers at the end of tasks. Analysis results show that the completion time for tasks within the company, totaling 76 days, differs by 14 days compared to the completion time using the CCPM method, which is 62 days. This indicates that employing the CCPM method for engine maintenance is more effective and efficient. The efficiency achieved amounts to Rp7,036,323.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"63 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140708490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analyzıng the Impact of Knowledge Sharıng in Vırtual Teams: Practıcal Evıdence from Indonesıa Open Unıversıty 分析知识共享在虚拟团队中的影响:印度尼西亚开放大学的实践经验
Pub Date : 2024-04-13 DOI: 10.61194/ijjm.v5i2.1120
Sri Yusriani, S. Patiro, Endi Rekarti, Charisma Rahmat Pamungkas, Nunung Nurbaeti
Remote studying and working pose challenges to personal development. In this environment, knowledge sharing is essential for improvement and serves as a vital organizational tool. However, many Open University students remain unaware of the benefits derived from active engagement in Virtual Teams. This research examines the impact of knowledge sharing and skill application in virtual team sessions, focusing on the Master of Management program at the Indonesia Open University. A qualitative method through Focus Group Discussions (FGDs) with 40 'the Ready to Contribute' (Siap Berkarya) participants was employed. Key themes identified include leadership effectiveness, digital culture assimilation, self-efficacy, work-life balance, and the potential evolution of human resource management. The study underscores the importance of transparent communication, mutual trust, and effective coordination for virtual team functionality. It contributes to organizational policy development, emphasizes digital well-being's significance in today's digital age, and enhances understanding of virtual teams' complex dynamics.
远程学习和工作给个人发展带来了挑战。在这种环境下,知识共享对提高工作效率至关重要,也是一种重要的组织工具。然而,许多开放大学的学生仍然没有意识到积极参与虚拟团队所带来的益处。本研究以印度尼西亚开放大学的管理硕士课程为重点,探讨了虚拟团队课程中知识共享和技能应用的影响。研究采用了定性方法,通过与 40 名 "准备做出贡献"(Siap Berkarya)的参与者进行焦点小组讨论(FGD)。确定的关键主题包括领导力的有效性、数字文化的同化、自我效能感、工作与生活的平衡以及人力资源管理的潜在演变。研究强调了透明沟通、相互信任和有效协调对于虚拟团队功能的重要性。它有助于组织政策的制定,强调了数字福利在当今数字时代的重要性,并加深了对虚拟团队复杂动态的理解。
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引用次数: 0
Fraud Triangle Analysis Detects Fraudulent Financial Statements Using A Fraud Score Model from BUMN Bank 2012-2022 欺诈三角分析利用 BUMN 银行 2012-2022 年欺诈评分模型检测虚假财务报表
Pub Date : 2024-04-03 DOI: 10.61194/ijjm.v5i2.1101
Almandio Adha, Emmy Indrayani
This study delves into anti-fraud measures within Indonesia's banking sector, specifically focusing on four state-owned banks (BUMN). Against a backdrop of financial challenges faced by entities like Krakatau Steel and Jiwasraya, the government and Financial Services Authority (OJK) introduced internal controls to rebuild public trust. However, concerns arise with the establishment of BUMN holding companies, consolidating top executives. Public trust significantly influences BUMN performance, leading to reinforced banking regulations by OJK. This research employs SPSS Version 25 to scrutinize the impact of pressure, opportunity, and rationalization on financial statement fraud in state-owned banks from 2012 to 2022. The study's noteworthy findings reveal that financial stability, external pressure, financial targets, and rationalization do not effectively detect financial statement fraud, while the nature of the industry and ineffective monitoring demonstrate the potential to identify such fraud. These insights contribute to a comprehensive understanding and improved prevention and management strategies for financial statement fraud in Indonesia's state-owned banking sector, emphasizing the influence of the fraud triangle.
本研究深入探讨印尼银行业的反欺诈措施,特别关注四家国有银行(BUMN)。在克拉卡陶钢铁公司(Krakatau Steel)和吉瓦斯拉亚银行(Jiwasraya)等实体面临财务挑战的背景下,政府和金融服务管理局(OJK)引入了内部控制措施,以重建公众信任。然而,随着 BUMN 控股公司的成立和高层管理人员的整合,公众的担忧也随之而来。公众信任严重影响了 BUMN 的业绩,导致日本金融服务管理局加强了对银行业的监管。本研究采用 SPSS 25 版分析了压力、机遇和合理化对 2012 年至 2022 年国有银行财务报表舞弊的影响。值得注意的是,研究结果表明,财务稳定性、外部压力、财务目标和合理化并不能有效地发现财务报表舞弊,而行业性质和监控不力则显示出发现此类舞弊的潜力。这些见解有助于全面了解和改进印尼国有银行业财务报表舞弊的预防和管理策略,强调了舞弊三角的影响。
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引用次数: 0
The Effect of Consumer Perceptions and Innovation Adoption on Their Intentions to Purchase Online 消费者认知和创新采用对其网购意愿的影响
Pub Date : 2024-04-03 DOI: 10.61194/ijjm.v5i2.1082
Anisah, Emmy Indrayani, Didin Mukodim
Technological changes affect various aspects of human life and daily activities. Technological advances can make the intensity of human perception comprehensive; the benefits, risks, and convenience felt when shopping online will certainly influence intentions. This research aims to analyse perceived benefits, perceived risks, perceived ease of use, and consumer innovation adoption on online shopping intentions simultaneously and partially. The population in this study consisted of people who had or were currently shopping online. The sample for this research consisted of 388 respondents. The sampling technique is non-probability sampling using the purposive sampling method. Primary data by distributing questionnaires to potential consumer respondents. The analysis techniques used are instrument tests, multiple linear regression, the F test, the t test, and the coefficient of determination. The research results show that perceived benefits, perceived risks, perceived ease of use, and consumer innovation adoption simultaneously and partially influence online shopping intentions. Consumers are expected to know their rights and obligations in terms of protection and do not need to hesitate to report the risks they receive when shopping online.
技术变革影响着人类生活和日常活动的方方面面。技术的进步可以使人类的感知强度变得更加全面;网上购物时感受到的好处、风险和便利性必然会影响购物意向。本研究旨在同时和部分地分析感知利益、感知风险、感知易用性和消费者创新采用对网上购物意向的影响。本研究的研究对象包括曾经或正在进行网上购物的人。研究样本包括 388 名受访者。抽样技术为非概率抽样,采用目的性抽样法。通过向潜在的消费者受访者发放调查问卷获得原始数据。使用的分析技术包括工具测试、多元线性回归、F 检验、t 检验和判定系数。研究结果表明,感知到的利益、感知到的风险、感知到的易用性和消费创新的采用同时并部分地影响着网上购物意向。消费者应了解自己在保护方面的权利和义务,并在网上购物时不必犹豫地报告所收到的风险。
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引用次数: 0
期刊
Ilomata International Journal of Management
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