Research on location selection of pre-warehouse of fresh e-commerce retail enterprises under O2O mode

Based on the characteristics of offline chain retail enterprises, this paper puts forward the model of "supermarket central warehouse + convenience store pre-warehouse", and takes the minimum construction cost and the highest customer satisfaction as the two constraints, establishes the corresponding mathematical model. Using the methods such as K-means algorithm and genetic algorithm, the supermarkets and convenience stores of group A in Dongcheng District of Beijing are taken as an example for case analysis.