Face the Facts

Facial recognition technology (FRT) is a tool employed by both public and private actors, with uses ranging from personalized marketing to security. However, FRT’s negative reputation for accuracy issues and potential privacy invasion has created cause for concern. Finding the balance between prioritizing respect for these ethical considerations and ensuring FRT's legitimate use is key to its future success. This paper argues that while Canada has made progress in mitigating privacy invasion issues, significant work must be done to address widespread accuracy issues within FRT systems.