{"title":"你是高效的、时髦的还是熟练的?移动服务用户的探索性细分","authors":"Anna Sell, P. Walden, C. Carlsson","doi":"10.1109/ICMB-GMR.2010.77","DOIUrl":null,"url":null,"abstract":"In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users’ future interest to use different services.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"16","resultStr":"{\"title\":\"Are You Efficient, Trendy or Skillfull? An Exploratory Segmentation of Mobile Service Users\",\"authors\":\"Anna Sell, P. Walden, C. Carlsson\",\"doi\":\"10.1109/ICMB-GMR.2010.77\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users’ future interest to use different services.\",\"PeriodicalId\":138929,\"journal\":{\"name\":\"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)\",\"volume\":\"57 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2010-06-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"16\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICMB-GMR.2010.77\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICMB-GMR.2010.77","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Are You Efficient, Trendy or Skillfull? An Exploratory Segmentation of Mobile Service Users
In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users’ future interest to use different services.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
