Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.50
T. Yamakami
The Mobile Internet has become a first-class citizen of the Internet in many advanced countries. It is also increasing its broadband capabilities with the penetration of 3G. As increased penetration and bandwidth leverage mobile application business opportunities, it is important to identify methodologies for serving mobile-specific demands. Regularity is one of the important means of retaining and enclosing easy-come, easy-go mobile users. Users with multiple visits in one day and over a long interval are known to have a higher possibility of revisiting in the following month than other users. The author expands this empirical law to weekly behaviors in the mobile broadband services. Weekly analysis allows for relaxation of processing timing in commercial services. The results show that the method proposed for text-based mobile services is also applicable mobile video services in the mobile broadband context.
{"title":"An Empirical Analysis of Weekly Behaviors of Monthly Subscription-Based Mobile Video Services","authors":"T. Yamakami","doi":"10.1109/ICMB-GMR.2010.50","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.50","url":null,"abstract":"The Mobile Internet has become a first-class citizen of the Internet in many advanced countries. It is also increasing its broadband capabilities with the penetration of 3G. As increased penetration and bandwidth leverage mobile application business opportunities, it is important to identify methodologies for serving mobile-specific demands. Regularity is one of the important means of retaining and enclosing easy-come, easy-go mobile users. Users with multiple visits in one day and over a long interval are known to have a higher possibility of revisiting in the following month than other users. The author expands this empirical law to weekly behaviors in the mobile broadband services. Weekly analysis allows for relaxation of processing timing in commercial services. The results show that the method proposed for text-based mobile services is also applicable mobile video services in the mobile broadband context.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114983120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.32
Jennifer Blechar
Current discussions on the relationship between law and technology tend to either explore a one-way ‘influences/is influenced by’ relationship between the two elements or they view technology as a ‘tool’ used to uphold the law. Little research has gone beyond this to explore in depth how the elements of law and technology have interacted in various circumstances and thus evolved into their current forms. This paper will explore the relationship between these two elements for one specific technology, namely Digital Rights Management (DRM) Systems in online and mobile services in the music industry and the laws related to it. It will present a layered approach for the exploration of how these two elements have interacted and evolved into the shape and form they are today in order to inform ongoing research on the law-technology relationship and the development of theories within the IS field in general.
{"title":"A Layered Approach for Exploring the Relationship between Law and Technology","authors":"Jennifer Blechar","doi":"10.1109/ICMB-GMR.2010.32","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.32","url":null,"abstract":"Current discussions on the relationship between law and technology tend to either explore a one-way ‘influences/is influenced by’ relationship between the two elements or they view technology as a ‘tool’ used to uphold the law. Little research has gone beyond this to explore in depth how the elements of law and technology have interacted in various circumstances and thus evolved into their current forms. This paper will explore the relationship between these two elements for one specific technology, namely Digital Rights Management (DRM) Systems in online and mobile services in the music industry and the laws related to it. It will present a layered approach for the exploration of how these two elements have interacted and evolved into the shape and form they are today in order to inform ongoing research on the law-technology relationship and the development of theories within the IS field in general.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"170 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125176135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.47
M. Levy, P. Shoval, Bracha Shapira, A. Dayan, Meytal Tubi
We present a task modeling infrastructure for smart phone applications. The infrastructure consists of a generic task model (TM) and software tool-TM Designer-which allow a modeler to create task models that support tracking smart phone users and analyzing their use of smart phone applications. The syntax of the TM include smart phones applications, goals of applications, screens included in each application, and the possible transitions from any goal or screen to another goals and screens. In addition, the TM includes physical representations of the TM components for aligning and matching the logic TM with the physical smart phone while tracking the phone usage. Since the TM aims at modeling various smart phone applications for different mobile devices, a specific inheritance mechanism was developed to enable the reuse of TM components. Based on the tracked usage data, the service provider will be able to learn about the efficiency of the smart phone usage, predict the intentions of the users while operating the device, and provide appropriate help. In addition, the gathered usage information will enable discovering patterns of use of various applications, and predict users' interests in existing and new smart phone services and applications.
{"title":"Task Modeling Infrastructure for Analyzing Smart Phone Usage","authors":"M. Levy, P. Shoval, Bracha Shapira, A. Dayan, Meytal Tubi","doi":"10.1109/ICMB-GMR.2010.47","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.47","url":null,"abstract":"We present a task modeling infrastructure for smart phone applications. The infrastructure consists of a generic task model (TM) and software tool-TM Designer-which allow a modeler to create task models that support tracking smart phone users and analyzing their use of smart phone applications. The syntax of the TM include smart phones applications, goals of applications, screens included in each application, and the possible transitions from any goal or screen to another goals and screens. In addition, the TM includes physical representations of the TM components for aligning and matching the logic TM with the physical smart phone while tracking the phone usage. Since the TM aims at modeling various smart phone applications for different mobile devices, a specific inheritance mechanism was developed to enable the reuse of TM components. Based on the tracked usage data, the service provider will be able to learn about the efficiency of the smart phone usage, predict the intentions of the users while operating the device, and provide appropriate help. In addition, the gathered usage information will enable discovering patterns of use of various applications, and predict users' interests in existing and new smart phone services and applications.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"193 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121737718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.70
Panos E. Kourouthanassis, C. Georgiadis, E. Zamani, G. Giaglis
This study aims at investigating the adoption behavior of mobile Internet users in Greece. An integrated model comprising of seven factors was developed and tested through the execution of a national telephone survey (N=139). The results of the survey suggest that the emotional state of individuals while using mobile Internet, social influence from their peers, and their personal innovativeness comprise the predictive factors of adoption behavior. Moreover, the study reveals that performance expectancy is a strong predictor of mobile Internet adoption mediated through individuals’ emotional state. The paper concludes with a critical discussion of the results comparing the study findings with past mobile data services studies.
{"title":"Explaining the Adoption of Mobile Internet Applications","authors":"Panos E. Kourouthanassis, C. Georgiadis, E. Zamani, G. Giaglis","doi":"10.1109/ICMB-GMR.2010.70","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.70","url":null,"abstract":"This study aims at investigating the adoption behavior of mobile Internet users in Greece. An integrated model comprising of seven factors was developed and tested through the execution of a national telephone survey (N=139). The results of the survey suggest that the emotional state of individuals while using mobile Internet, social influence from their peers, and their personal innovativeness comprise the predictive factors of adoption behavior. Moreover, the study reveals that performance expectancy is a strong predictor of mobile Internet adoption mediated through individuals’ emotional state. The paper concludes with a critical discussion of the results comparing the study findings with past mobile data services studies.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123632434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.60
Deli Yang, Hongxin Wang, Yawei Ren, Jianjun Wang
With the fast development of mobile business, mobile payment is becoming widely available. Although there is a wealth of academic literature examining mobile payment, the existing mobile payment processes are lack of trust mechanisms, and there are no unified standards for physical and virtual mobile payments. Furthermore, in current mobile payment pattern, applications are difficult to be connected with banks. To solve this problem, this paper gives a general framework of online mobile payment and presents a new mobile payment pattern which advocates stratified extension and cascading agent based on stable and credible platform group. It also proposes a cross-bank unified payment platform to solve the difficulties of connection to banks. As a result, we can get regular, effective and monitoring payment process which is of great maneuverability. The mobile payment process will be more reasonable and the transaction will be more secure.
{"title":"Mobile Payment Pattern Based on Multiple Trusted Platforms - China Case","authors":"Deli Yang, Hongxin Wang, Yawei Ren, Jianjun Wang","doi":"10.1109/ICMB-GMR.2010.60","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.60","url":null,"abstract":"With the fast development of mobile business, mobile payment is becoming widely available. Although there is a wealth of academic literature examining mobile payment, the existing mobile payment processes are lack of trust mechanisms, and there are no unified standards for physical and virtual mobile payments. Furthermore, in current mobile payment pattern, applications are difficult to be connected with banks. To solve this problem, this paper gives a general framework of online mobile payment and presents a new mobile payment pattern which advocates stratified extension and cascading agent based on stable and credible platform group. It also proposes a cross-bank unified payment platform to solve the difficulties of connection to banks. As a result, we can get regular, effective and monitoring payment process which is of great maneuverability. The mobile payment process will be more reasonable and the transaction will be more secure.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126134229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.35
Sarah Jean Fusco, K. Michael, M. Michael, Roba Abbas
Location based social networking (LBSN) applications are part of a new suite of emerging social networking tools that run on the Web 2.0 platform. LBSN is the convergence between location based services (LBS) and online social networking (OSN). LBSN applications offer users the ability to look up the location of another “friend” remotely using a smart phone, desktop or other device, anytime and anywhere. Users invite their friends to participate in LBSN and there is a process of consent that follows. Friends have the ability to alter their privacy settings to allow their location to be monitored by another at differing levels of accuracy (e.g. suburb, pinpoint at the street address level, or manual location entry). This paper explores the impact of LBSN upon society, especially upon trust between friends. The study used focus groups to collect data, and a qualitative approach towards analysis. The paper concludes that while there are a great many positive uses of LBSN, there are some significant problems with current applications, and that better design is required to ensure that these technologies are not exploited against a user to commit harm.
基于位置的社交网络(LBSN)应用程序是运行在Web 2.0平台上的新兴社交网络工具套件的一部分。LBSN是LBS (location based services)和OSN (online social networking)的融合。LBSN应用程序为用户提供了随时随地使用智能手机，桌面或其他设备远程查找另一个“朋友”位置的能力。用户邀请他们的朋友参加LBSN，然后有一个同意的过程。朋友有能力改变他们的隐私设置，以允许他们的位置被另一个人以不同的精度监视(例如郊区，街道地址级别的精确定位，或手动位置输入)。本文探讨了LBSN对社会的影响，特别是对朋友之间信任的影响。该研究使用焦点小组收集数据，并采用定性方法进行分析。论文的结论是，虽然LBSN有很多积极的用途，但目前的应用存在一些重大问题，需要更好的设计来确保这些技术不会被利用来对用户造成伤害。
{"title":"Exploring the Social Implications of Location Based Social Networking: An Inquiry into the Perceived Positive and Negative Impacts of Using LBSN between Friends","authors":"Sarah Jean Fusco, K. Michael, M. Michael, Roba Abbas","doi":"10.1109/ICMB-GMR.2010.35","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.35","url":null,"abstract":"Location based social networking (LBSN) applications are part of a new suite of emerging social networking tools that run on the Web 2.0 platform. LBSN is the convergence between location based services (LBS) and online social networking (OSN). LBSN applications offer users the ability to look up the location of another “friend” remotely using a smart phone, desktop or other device, anytime and anywhere. Users invite their friends to participate in LBSN and there is a process of consent that follows. Friends have the ability to alter their privacy settings to allow their location to be monitored by another at differing levels of accuracy (e.g. suburb, pinpoint at the street address level, or manual location entry). This paper explores the impact of LBSN upon society, especially upon trust between friends. The study used focus groups to collect data, and a qualitative approach towards analysis. The paper concludes that while there are a great many positive uses of LBSN, there are some significant problems with current applications, and that better design is required to ensure that these technologies are not exploited against a user to commit harm.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129555954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.13
Gregory Gimpel
This paper finds that network externalities play a minimal role in the choice of internet access technology. Potential adopters of mobile laptop internet view broadband technology as a black box, the technological details of which do not matter. The study uses qualitative techniques to explore how the speed of technological obsolescence, market share dominance, and the black boxing of technology influence consumer intention to adopt WiMax and 3G wireless internet for their laptop computers. The results, implications for industry, and areas for further research are discussed.
{"title":"Wired or Wireless Internet? A Situation in Which Standards Don't Matter","authors":"Gregory Gimpel","doi":"10.1109/ICMB-GMR.2010.13","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.13","url":null,"abstract":"This paper finds that network externalities play a minimal role in the choice of internet access technology. Potential adopters of mobile laptop internet view broadband technology as a black box, the technological details of which do not matter. The study uses qualitative techniques to explore how the speed of technological obsolescence, market share dominance, and the black boxing of technology influence consumer intention to adopt WiMax and 3G wireless internet for their laptop computers. The results, implications for industry, and areas for further research are discussed.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129588138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.16
C. Loebbecke, P. Bartscher, Thomas Weiss, Sandra Weniger
In relation to the German trade eBook market, this paper presents results from an exploratory survey into eBooks consumers’ attitudes to Digital Rights Management (DRM). Thereby, this paper illuminates the effects of DRM implementation on usability and the resulting marketability of eBooks. Findings suggest that eBooks are perceived as being generally useful, although there is a considerable difference in the evaluation of free (unprotected) and purchasable (protected) eBooks.
{"title":"Consumers' Attitudes to Digital Rights Management (DRM) in the German Trade eBook Market","authors":"C. Loebbecke, P. Bartscher, Thomas Weiss, Sandra Weniger","doi":"10.1109/ICMB-GMR.2010.16","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.16","url":null,"abstract":"In relation to the German trade eBook market, this paper presents results from an exploratory survey into eBooks consumers’ attitudes to Digital Rights Management (DRM). Thereby, this paper illuminates the effects of DRM implementation on usability and the resulting marketability of eBooks. Findings suggest that eBooks are perceived as being generally useful, although there is a considerable difference in the evaluation of free (unprotected) and purchasable (protected) eBooks.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128966186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.40
Jin Zhang, Q. Wei, Guoqing Chen
Mobile search is one of the emerging and promising fields for researchers and practitioners. Nowadays, in consideration of screen size and navigability, current PC web search engines and information retrieval approaches may hardly be transplanted onto mobile search platforms directly. This paper presents an efficient approach to retrieving a compact set of differentiated documents which is information equivalent to the set of all documents satisfying query criteria. In doing so, based upon the idea [7] that extracts a representative document from each class derived from the transitive closure of a documents’ similarity matrix, the paper proposes an incremental strategy to deal with the computational complexity in generating the transitive closure and respective classes, which becomes crucial in massive data and mobile search applications. Theoretical analysis and data experiments show the advantage of the proposed approach.
{"title":"An Incremental Approach to Efficiently Retrieving Representative Information for Mobile Search on Web","authors":"Jin Zhang, Q. Wei, Guoqing Chen","doi":"10.1109/ICMB-GMR.2010.40","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.40","url":null,"abstract":"Mobile search is one of the emerging and promising fields for researchers and practitioners. Nowadays, in consideration of screen size and navigability, current PC web search engines and information retrieval approaches may hardly be transplanted onto mobile search platforms directly. This paper presents an efficient approach to retrieving a compact set of differentiated documents which is information equivalent to the set of all documents satisfying query criteria. In doing so, based upon the idea [7] that extracts a representative document from each class derived from the transitive closure of a documents’ similarity matrix, the paper proposes an incremental strategy to deal with the computational complexity in generating the transitive closure and respective classes, which becomes crucial in massive data and mobile search applications. Theoretical analysis and data experiments show the advantage of the proposed approach.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"257 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132441324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.26
Chen Zhang, Jinghua Huang, Jian Chen, Mingzhi Li, H. Lee, Jaewon Choi, Jong Woo Kim
Due to the widespread development of mobile internet, more and more users will transfer to mobile virtual community from web community. This study attempts to understand factors affecting the adoption of mobile virtual community in addition to those affecting other mobile services. An adoption model that reflects the characteristics of mobile virtual community is developed. The model consists of the factors in virtual community and common mobile services and is tested both in China and Korea. Our findings show that perceived cost, perceived ease of use and social influence will affect intention to use significantly. Social capital and trust are crucial factors affecting perceived usefulness in mobile virtual community. We also find that the adoption patterns in China and Korea have great differences. In Korea adopters put more weight on perceived cost, perceived ease of use and perceived similarity, while in China adopters put more weight on perceived playfulness and familiarity.
{"title":"Research on Adoption of Mobile Virtual Community in China and Korea","authors":"Chen Zhang, Jinghua Huang, Jian Chen, Mingzhi Li, H. Lee, Jaewon Choi, Jong Woo Kim","doi":"10.1109/ICMB-GMR.2010.26","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.26","url":null,"abstract":"Due to the widespread development of mobile internet, more and more users will transfer to mobile virtual community from web community. This study attempts to understand factors affecting the adoption of mobile virtual community in addition to those affecting other mobile services. An adoption model that reflects the characteristics of mobile virtual community is developed. The model consists of the factors in virtual community and common mobile services and is tested both in China and Korea. Our findings show that perceived cost, perceived ease of use and social influence will affect intention to use significantly. Social capital and trust are crucial factors affecting perceived usefulness in mobile virtual community. We also find that the adoption patterns in China and Korea have great differences. In Korea adopters put more weight on perceived cost, perceived ease of use and perceived similarity, while in China adopters put more weight on perceived playfulness and familiarity.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128822884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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