{"title":"第9章)。时尚营销的实地研究:市场知识不可或缺的工具","authors":"L. Salesses, Bérangère Romain","doi":"10.3917/dunod.sales.2020.01.0175","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"54 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Chapitre 9. L’étude de terrain en marketing de la mode : un outil indispensable à la connaissance du marché\",\"authors\":\"L. Salesses, Bérangère Romain\",\"doi\":\"10.3917/dunod.sales.2020.01.0175\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":306464,\"journal\":{\"name\":\"Management et marketing de la mode\",\"volume\":\"54 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Management et marketing de la mode\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3917/dunod.sales.2020.01.0175\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management et marketing de la mode","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3917/dunod.sales.2020.01.0175","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}