{"title":"Chapitre 6. Processus de collection : de la conception des collections à la réalisation des ventes","authors":"Isabelle Malbec-Pantano, Soraya Boughazi, Corine Tonarelli","doi":"10.3917/dunod.sales.2020.01.0105","DOIUrl":"https://doi.org/10.3917/dunod.sales.2020.01.0105","url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124216772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-19DOI: 10.3917/dunod.sales.2020.01.0199
Nathalie Nicol
{"title":"Chapitre 10. Distribuer les produits de mode : le nécessaire arbitrage entre les stratégies de volume et la protection du concept de marque","authors":"Nathalie Nicol","doi":"10.3917/dunod.sales.2020.01.0199","DOIUrl":"https://doi.org/10.3917/dunod.sales.2020.01.0199","url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124247556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-19DOI: 10.3917/dunod.sales.2020.01.0221
Nathalie Paldacci
{"title":"Chapitre 11. Internationalisation et stratégies marketing","authors":"Nathalie Paldacci","doi":"10.3917/dunod.sales.2020.01.0221","DOIUrl":"https://doi.org/10.3917/dunod.sales.2020.01.0221","url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115222546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-19DOI: 10.3917/dunod.sales.2020.01.0001
Jean-Pierre Mocho
{"title":"Préface","authors":"Jean-Pierre Mocho","doi":"10.3917/dunod.sales.2020.01.0001","DOIUrl":"https://doi.org/10.3917/dunod.sales.2020.01.0001","url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"181 S473","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132905540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-19DOI: 10.3917/dunod.sales.2020.01.0027
Émilie Coutan
{"title":"Chapitre 2. Pour une courte sociologie de la mode","authors":"Émilie Coutan","doi":"10.3917/dunod.sales.2020.01.0027","DOIUrl":"https://doi.org/10.3917/dunod.sales.2020.01.0027","url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122374346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-19DOI: 10.3917/dunod.sales.2013.01.0117
Isabelle Malbec-Pantano
{"title":"Chapitre 7. Les circuits de production industrielle","authors":"Isabelle Malbec-Pantano","doi":"10.3917/dunod.sales.2013.01.0117","DOIUrl":"https://doi.org/10.3917/dunod.sales.2013.01.0117","url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128947830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-19DOI: 10.3917/dunod.sales.2020.01.0007
Rémy Kerténian
{"title":"Chapitre 1. La mode en France : de 1914 à nos jours","authors":"Rémy Kerténian","doi":"10.3917/dunod.sales.2020.01.0007","DOIUrl":"https://doi.org/10.3917/dunod.sales.2020.01.0007","url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115606626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-19DOI: 10.3917/dunod.sales.2020.01.0145
Jean-Paul Pasotti, A. Guérin
{"title":"Chapitre 8. Créations de mode et propriété intellectuelle","authors":"Jean-Paul Pasotti, A. Guérin","doi":"10.3917/dunod.sales.2020.01.0145","DOIUrl":"https://doi.org/10.3917/dunod.sales.2020.01.0145","url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122136426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-19DOI: 10.3917/dunod.sales.2020.01.0261
Yann Rivoallan
{"title":"Chapitre 13. Fashion e-business : des pistes pour la création d’un écosystème digital pérenne","authors":"Yann Rivoallan","doi":"10.3917/dunod.sales.2020.01.0261","DOIUrl":"https://doi.org/10.3917/dunod.sales.2020.01.0261","url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132539453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-19DOI: 10.3917/dunod.sales.2020.01.0245
Béatrice Querette
{"title":"Chapitre 12. Le merchandising de mode : une discipline stratégique et opérationnelle incontournable","authors":"Béatrice Querette","doi":"10.3917/dunod.sales.2020.01.0245","DOIUrl":"https://doi.org/10.3917/dunod.sales.2020.01.0245","url":null,"abstract":"","PeriodicalId":306464,"journal":{"name":"Management et marketing de la mode","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115819205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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