Identification of opinion leader in online social network using fuzzy trust system

In today human life, a social network plays a significant role in the user’s decision-making. In the social network, an opinion leader is a critical person who influences the behavior of the person with their own knowledge and skills. The major contribution of this paper is to recommend an advance approach to discover the opinion leader in the social network using fuzzy logic and trust generation model. In the first step, we evaluate the fuzzy trust rules based on the user’s trust. In the next step, these fuzzy trust rules apply to the online social network and then the de-fuzzification process applied to find out the trust value for each user and at last, identify the top-N user according to their prominence value that directly used to obtain their trust value for each user. We demonstrate our approach on the synthesized dataset and show the result that is better than the standard Social network analysis measures with respect to accuracy, precision, F1-score, and recall.