RF POSTSOVIET URBANONYMY: MAIN NOMINATION MOTIVES AND CITIZENS’ EXPECTATIONS

The aim of this article is the analysis of RF postsoviet urbanonymy, comparison of the nomination motives with those expectations which exist in the society. The author reveals the idea on the example of the titles, names of 23 towns and cities of different regions of RF. The material is analysed in the article according to onomasiological viewpoint. It is compared with the data of sociological surveys in Yaroslavl and Krasnoyarsk. The main attention is given to the analysis of modern onymic situation and the peculiarities of nomination motives. Toponymic committees are an expert body whose decisions serve as recommendations for local executive and legislature branches. Nowadays the main stream of citizens and organizations appeals is connected with the perpetuation in urban toponymy the memory of the people. The author highlighted three motives in object nomination in postsoviet urbanonymy: memorial nomination (names-memoratives), descriptive nomination (names-characteristics), evsemantic nomination (names-positives). The major nomination motive of the objects is creating memoratives. The main peculiarity of this type of urbanonisms development in the postsoviet period is the translation of regional identity with new models. Among personal memoratives new models of names appeared: urbanonyms named after saints and priests, heroes of prerevolution Russian history, local enterprises’ directors, law enforcement workers perished at work, sportsmen, coaches. The author showed main complexities of descriptive names creating. He thinks that it is important to create evsemantic urbanonyms with great care. When creating them it is necessary to fix the names of natural phenomena and rare and endangered species of plants, birds, animals typical for this or that region where onyms are thought over. In the conclusion of the article the author assumes that in each city or town it is necessary to work out the concept of regional urbanonymy policy and to attract historians, culturologists, philologists and ethnographers. showed main complexities of descriptive names creating. He thinks that it is important to create evsemantic urbanonyms with great care. When creating them it is necessary to fix the names of natural phenomena and rare and endangered species of plants, birds, animals typical for this or that region where onyms are thought over. In the conclusion of the article the author assumes that in each city or town it is necessary to work out the concept of regional urbanonymy policy and to attract historians, culturologists, philologists and ethnographers.