{"title":"基于场景的移动支付接受度分析","authors":"Laura Goeke, K. Pousttchi","doi":"10.1109/ICMB-GMR.2010.81","DOIUrl":null,"url":null,"abstract":"In recent years, a lot of mobile payment service providers entered the market and often left it without any success. They have often disregarded the high complexity of the ecosystem and of the particularities of mobile communication techniques. The contribution of this paper is to understand the determinants of customer acceptance of mobile payment especially the influence of payment scenarios. For that purpose, the Technology Acceptance Model (TAM) was extended by new constructs measuring the m-payment particularities like expressiveness and the applicability in different payment scenarios.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"56","resultStr":"{\"title\":\"A Scenario-Based Analysis of Mobile Payment Acceptance\",\"authors\":\"Laura Goeke, K. Pousttchi\",\"doi\":\"10.1109/ICMB-GMR.2010.81\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In recent years, a lot of mobile payment service providers entered the market and often left it without any success. They have often disregarded the high complexity of the ecosystem and of the particularities of mobile communication techniques. The contribution of this paper is to understand the determinants of customer acceptance of mobile payment especially the influence of payment scenarios. For that purpose, the Technology Acceptance Model (TAM) was extended by new constructs measuring the m-payment particularities like expressiveness and the applicability in different payment scenarios.\",\"PeriodicalId\":138929,\"journal\":{\"name\":\"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)\",\"volume\":\"27 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2010-06-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"56\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICMB-GMR.2010.81\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICMB-GMR.2010.81","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A Scenario-Based Analysis of Mobile Payment Acceptance
In recent years, a lot of mobile payment service providers entered the market and often left it without any success. They have often disregarded the high complexity of the ecosystem and of the particularities of mobile communication techniques. The contribution of this paper is to understand the determinants of customer acceptance of mobile payment especially the influence of payment scenarios. For that purpose, the Technology Acceptance Model (TAM) was extended by new constructs measuring the m-payment particularities like expressiveness and the applicability in different payment scenarios.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
