Organizational Effectiveness of Brewing Firms in South East Zone of Nigeria: Exploring the relative importance of Dynamic Capabilities

This study was conducted to investigate the relative importance of dynamic capabilities on the organizational effectiveness of brewing firms in the South East Zone of Nigeria. The survey research design was used in the conduct of the study. The population was 204 and sample size 135 determined through Taro Yamen’s (1967) sample size determination formula. The questionnaire used in the study achieved 76.47% response rate. Data analysis was done with regression method.Findings of the study indicated that dynamic capabilities had a significant positive influence on organizational effectiveness of brewing firms in South East Zone of Nigeria; It was also revealed thatreconfiguration capability had the most important influence(Beta =0.406, t=2.904, p<0.05), learning capability came second (Beta 0.217, t=2.211, p<0.05) and sensing capabilitythird(Beta =0.039, t=2.179, p<0.05). It was recommended that brewing firms in South East Zone of Nigeria should give attention to formulating and implementing their strategies for organizational effectiveness in line with findings made in this study.