Pub Date : 2024-02-15DOI: 10.37745/ijbmr.2013/vol12n2115
Kurotimi Diseye Tolofari, Baliratu Abubakar, Lamido Hauwa Abubakar, E. Bagobiri
This study examined how motivation affected worker performance in selected Abuja real estate companies. The research design employed in the study is a survey and data were collected through the primary source where 66 structured questionnaires were distributed among the staff of five real estate companies in Abuja which include Osakwe & Associates and Wale Adewusi Associate. Data collected were analyzed using multiple regression analysis. The findings showed that employee motivation has a favorable and significant impact on performance in terms of job efficiency in Abuja real estate. Other findings included the fact that job security has a favorable yet negligible effect on the performance in terms of work efficiency in Abuja real estate. Salary and wages also have a positive and large impact on performance in terms of work efficiency in Abuja real estate, as well as rewards, which have a favorable and big impact on both. According to the report, real estate companies in Abuja should keep up their efforts to motivate staff members by guaranteeing their jobs, paying them a living wage, and rewarding them because doing so improves productivity.
{"title":"Impact of Motivation on Employee Performance of Selected Real Estate Firms in Abuja","authors":"Kurotimi Diseye Tolofari, Baliratu Abubakar, Lamido Hauwa Abubakar, E. Bagobiri","doi":"10.37745/ijbmr.2013/vol12n2115","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol12n2115","url":null,"abstract":"This study examined how motivation affected worker performance in selected Abuja real estate companies. The research design employed in the study is a survey and data were collected through the primary source where 66 structured questionnaires were distributed among the staff of five real estate companies in Abuja which include Osakwe & Associates and Wale Adewusi Associate. Data collected were analyzed using multiple regression analysis. The findings showed that employee motivation has a favorable and significant impact on performance in terms of job efficiency in Abuja real estate. Other findings included the fact that job security has a favorable yet negligible effect on the performance in terms of work efficiency in Abuja real estate. Salary and wages also have a positive and large impact on performance in terms of work efficiency in Abuja real estate, as well as rewards, which have a favorable and big impact on both. According to the report, real estate companies in Abuja should keep up their efforts to motivate staff members by guaranteeing their jobs, paying them a living wage, and rewarding them because doing so improves productivity.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"73 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140455773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.37745/ijbmr.2013/vol12n24555
C.P. Ileka, C. A. Obinwune
The study examined effect of safety and health planning on performance of construction firm in Anambra state. The objectives were to; Assess the effect of safety planning on performance of construction firms in Anambra State; Determine the effect of health planning on performance of construction firms in Anambra State; Investigate the degree to which training programes affect performance of construction firms Anambra State. The study adopted survey research, data were generated from primary and secondary sources. The method for data collection was questionnaire which was administered randomly among the staff of the selected firms. The population of the study was 1486, The sample size of the study was two hundred and eighty-six (286). While two hundred and seventy-six (276) were retrieved. The hypotheses were tested using multiple regression analysis method at 0.05% level of significance. The findings of the study revealed that, Safety planning significantly improves the performance of Anambra State's construction companies. Health planning has no appreciable beneficial impact on Anambra State's construction companies' performance. safety training programs significantly improve the performance of Anambra State's construction companies. The study concluded from its findings that safety and health planning has significant positive effect on performance of construction firm in Anambra state. The study recommended that Employees should be held accountable for their own actions, and managers should be held accountable for the safety performance of their companies. There must always be backup medical staff on hand at construction sites in case of emergencies. In order to prepare their workers to handle accidents on building sites, management of construction companies should make it a priority to periodically assign safety training personnel.
{"title":"Effect of Safety and Health Planning on Performance of Construction Firm in Anambra State","authors":"C.P. Ileka, C. A. Obinwune","doi":"10.37745/ijbmr.2013/vol12n24555","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol12n24555","url":null,"abstract":"The study examined effect of safety and health planning on performance of construction firm in Anambra state. The objectives were to; Assess the effect of safety planning on performance of construction firms in Anambra State; Determine the effect of health planning on performance of construction firms in Anambra State; Investigate the degree to which training programes affect performance of construction firms Anambra State. The study adopted survey research, data were generated from primary and secondary sources. The method for data collection was questionnaire which was administered randomly among the staff of the selected firms. The population of the study was 1486, The sample size of the study was two hundred and eighty-six (286). While two hundred and seventy-six (276) were retrieved. The hypotheses were tested using multiple regression analysis method at 0.05% level of significance. The findings of the study revealed that, Safety planning significantly improves the performance of Anambra State's construction companies. Health planning has no appreciable beneficial impact on Anambra State's construction companies' performance. safety training programs significantly improve the performance of Anambra State's construction companies. The study concluded from its findings that safety and health planning has significant positive effect on performance of construction firm in Anambra state. The study recommended that Employees should be held accountable for their own actions, and managers should be held accountable for the safety performance of their companies. There must always be backup medical staff on hand at construction sites in case of emergencies. In order to prepare their workers to handle accidents on building sites, management of construction companies should make it a priority to periodically assign safety training personnel.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"219 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140456036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the connection between employee engagement and service quality in the Asset Management Company of Nigeria (AMCON), which is a key player in Nigeria's financial sector. This study examines three key dimensions of employee engagement – absorption, vigor, and dedication – and their effects on service quality, specifically focusing on the responsiveness dimension of the SERVQUAL model. This study is important because there is a lack of representation of AMCON and similar institutions in the existing literature, particularly within the context of Nigeria's unique financial landscape. This study utilized a mixed-methods approach that included quantitative surveys and qualitative interviews with AMCON employees. The analysis employed the SERVQUAL model to evaluate service quality and multiple regression analysis to explore the influence of each engagement dimension. The findings of this study are expected to contribute to a theoretical understanding of the impact of employee engagement on service quality within the asset management sector. Additionally, this study aims to provide practical insights for AMCON, potentially improving service delivery strategies and effectiveness in fulfilling its mandate. The broader implications of this study extend to similar asset management entities in emerging economies, providing a comparative perspective, and understanding of these dynamics in diverse economic and regulatory environments.
{"title":"Impact of Employee Engagement On Service Quality in Nigerian Public Agencies","authors":"Oluseye Taiwo Adepoju, Olufemi Adebayo Oluranti, Hauwa Lamido Abubakar, E. Bagobiri","doi":"10.37745/ijbmr.2013/vol12n21627","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol12n21627","url":null,"abstract":"This study investigates the connection between employee engagement and service quality in the Asset Management Company of Nigeria (AMCON), which is a key player in Nigeria's financial sector. This study examines three key dimensions of employee engagement – absorption, vigor, and dedication – and their effects on service quality, specifically focusing on the responsiveness dimension of the SERVQUAL model. This study is important because there is a lack of representation of AMCON and similar institutions in the existing literature, particularly within the context of Nigeria's unique financial landscape. This study utilized a mixed-methods approach that included quantitative surveys and qualitative interviews with AMCON employees. The analysis employed the SERVQUAL model to evaluate service quality and multiple regression analysis to explore the influence of each engagement dimension. The findings of this study are expected to contribute to a theoretical understanding of the impact of employee engagement on service quality within the asset management sector. Additionally, this study aims to provide practical insights for AMCON, potentially improving service delivery strategies and effectiveness in fulfilling its mandate. The broader implications of this study extend to similar asset management entities in emerging economies, providing a comparative perspective, and understanding of these dynamics in diverse economic and regulatory environments.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"519 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140455522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.37745/ijbmr.2013/vol12n275138
Vina Dooshima Kiishi
This study aimed to investigate the impact of emotional intelligence on leadership effectiveness in the University of Ibadan, Nigeria. The emotional intelligence model used in this study consisted of four sub-variables: self-emotion appraisal, others emotion appraisal, regulation of emotions, and use of emotions. The study found that emotional intelligence has a strong positive and significant relationship with leadership effectiveness. The results of the regression analysis showed that emotional intelligence positively relates to leadership effectiveness. The study concluded that emotional intelligence is an indicator of leadership effectiveness, and employees in the University of Ibadan, Nigeria are emotionally intelligent. Self-emotion appraisal and use of emotion were the most emotional intelligence factors impacting leadership effectiveness in the organization. On the other hand, emotion regulation seemed to be difficult to control, thus it’s the least factor in affecting leaders' effectiveness. The findings further show that use of emotion accounts for more of the variance in leadership effectiveness.
{"title":"The Role of Emotional Intelligence in Effective Leadership and Its Impact on Team Performance: A Study of the University of Ibadan, Nigeria","authors":"Vina Dooshima Kiishi","doi":"10.37745/ijbmr.2013/vol12n275138","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol12n275138","url":null,"abstract":"This study aimed to investigate the impact of emotional intelligence on leadership effectiveness in the University of Ibadan, Nigeria. The emotional intelligence model used in this study consisted of four sub-variables: self-emotion appraisal, others emotion appraisal, regulation of emotions, and use of emotions. The study found that emotional intelligence has a strong positive and significant relationship with leadership effectiveness. The results of the regression analysis showed that emotional intelligence positively relates to leadership effectiveness. The study concluded that emotional intelligence is an indicator of leadership effectiveness, and employees in the University of Ibadan, Nigeria are emotionally intelligent. Self-emotion appraisal and use of emotion were the most emotional intelligence factors impacting leadership effectiveness in the organization. On the other hand, emotion regulation seemed to be difficult to control, thus it’s the least factor in affecting leaders' effectiveness. The findings further show that use of emotion accounts for more of the variance in leadership effectiveness.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"327 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140455426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.37745/ijbmr.2013/vol12n22844
Faisal Ahmed Almakura, Tsokwa Kweseti Shiaki, Nasamu Gambo, Rahilatu Ahmad Muhammad
The Nigerian Oil and Gas industry, as a result of the COVID-19 pandemic, continues to be plagued with numerous economic challenges that affect its liquidity position and hinders it from delivering on its core mandate of profitability. Hence, the purpose of this research was to look into the effect of liquidity management on the financial performance of Nigerian oil and gas firms. Current Ratio (CUR), Quick Ratio (QUR), Cash Ratio (CAR), and Return on Capital Employed (ROCE) were explored as proxy variables for liquidity management and financial performance, respectively, using an ex-post facto research approach. The study used a purposive sampling approach to collect secondary data, which was based on the availability of data at the time of the investigation. These figures were collected from five Nigerian oil and gas firms' annual financial reports, which spanned the years 2012 through 2021. The data was analyzed using descriptive statistics and regression analysis. Results from the analysis revealed that Quick Ratio and Cash Ratio has a positive insignificant impact on Return on Capital Employed while Current Ratio has a negative significant impact on Return on Capital Employed. Based on the findings, managers of oil and gas firms should adopt effective liquidity management policies that guarantee an optimal level of liquidity that improves its profitability and enables them operate with a reasonable margin of safety.
{"title":"Effect of Liquidity Management On the Financial Performance of Nigerian Oil and Gas Firms","authors":"Faisal Ahmed Almakura, Tsokwa Kweseti Shiaki, Nasamu Gambo, Rahilatu Ahmad Muhammad","doi":"10.37745/ijbmr.2013/vol12n22844","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol12n22844","url":null,"abstract":"The Nigerian Oil and Gas industry, as a result of the COVID-19 pandemic, continues to be plagued with numerous economic challenges that affect its liquidity position and hinders it from delivering on its core mandate of profitability. Hence, the purpose of this research was to look into the effect of liquidity management on the financial performance of Nigerian oil and gas firms. Current Ratio (CUR), Quick Ratio (QUR), Cash Ratio (CAR), and Return on Capital Employed (ROCE) were explored as proxy variables for liquidity management and financial performance, respectively, using an ex-post facto research approach. The study used a purposive sampling approach to collect secondary data, which was based on the availability of data at the time of the investigation. These figures were collected from five Nigerian oil and gas firms' annual financial reports, which spanned the years 2012 through 2021. The data was analyzed using descriptive statistics and regression analysis. Results from the analysis revealed that Quick Ratio and Cash Ratio has a positive insignificant impact on Return on Capital Employed while Current Ratio has a negative significant impact on Return on Capital Employed. Based on the findings, managers of oil and gas firms should adopt effective liquidity management policies that guarantee an optimal level of liquidity that improves its profitability and enables them operate with a reasonable margin of safety.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"238 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140455847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.37745/ijbmr.2013/vol12n25674
Aelita Mani
The present work aims to explore the role and factors that influence the interaction between marketing and artificial intelligence, the developing role of the marketer in the digital age, and the effects of artificial intelligence on the marketing process. Through a comprehensive marketing analysis, the research highlights the emerging power that Artificial Intelligence is exerting in all the marketing and production phases. The article is divided into three phases: the first phase focuses on the transition from traditional to digital marketing, emphasizing how new technologies had a significant impact on the commercial scene. The focus transitioned to the operational frame of AI into marketing operations, recognizing the latter’s ability to add value throughout the modern consumer’s conversion funnel. Following that, the inquiry yielded exciting ideas for possible future developments. Finally, the presentation provided a complete overview of the transition of marketing to digital and the function of artificial intelligence in this context.
{"title":"Applying Artificial Intelligence to the Digital Marketing: Opportunities and Challenges for the Marketer","authors":"Aelita Mani","doi":"10.37745/ijbmr.2013/vol12n25674","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol12n25674","url":null,"abstract":"The present work aims to explore the role and factors that influence the interaction between marketing and artificial intelligence, the developing role of the marketer in the digital age, and the effects of artificial intelligence on the marketing process. Through a comprehensive marketing analysis, the research highlights the emerging power that Artificial Intelligence is exerting in all the marketing and production phases. The article is divided into three phases: the first phase focuses on the transition from traditional to digital marketing, emphasizing how new technologies had a significant impact on the commercial scene. The focus transitioned to the operational frame of AI into marketing operations, recognizing the latter’s ability to add value throughout the modern consumer’s conversion funnel. Following that, the inquiry yielded exciting ideas for possible future developments. Finally, the presentation provided a complete overview of the transition of marketing to digital and the function of artificial intelligence in this context.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"376 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140455561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-15DOI: 10.37745/ijbmr.2013/vol12n196115
Judethadeus Chukwuebuka Oshim, A. O. Igwe
The study investigated corporate governance and financial performance of listed consumer goods firms in Nigeria. The specific objectives of the study were to examine the relationship between board size, board independence, board meetings, and return on assets of consumer goods firms in Nigeria. The study adopted ex-post facto research design and secondary data were extracted from the annual reports of sampled consumer goods firms for the period 2013 – 2022. Correlation technique was used for the test of hypotheses. Findings showed that, board size does not have a strong relationship with return on assets (ROA) of listed consumer goods firms in Nigeria with correlation coefficient of -0.3815. On the other hand, board independence does not have a strong relationship with return on assets (ROA) of listed consumer goods firms in Nigeria with correlation coefficient of 0.2753. However, board meetings do not have a strong relationship with return on assets (ROA) of listed consumer goods firms in Nigeria with correlation coefficient of -0.3904. This implies that none of the corporate governance mechanism studied can be influence return on assets of consumer goods firms in Nigeria. The study recommended that rather than solely increasing board size, consumer goods firms should prioritize diversity and the expertise of board members. Directors should possess skills and experience that align with the industry's specific needs. Achieving a balance between independent and non-independent directors is crucial. While board independence is important for governance, it should not impede industry-specific knowledge. Companies should strengthen board oversight mechanisms, utilizing robust audit committees and reporting structures to maintain independence while promoting industry expertise. The focus should be on the quality of board meetings rather than a specific number.
{"title":"Corporate Governance and Financial Performance of Listed Consumer Goods Firms in Nigeria","authors":"Judethadeus Chukwuebuka Oshim, A. O. Igwe","doi":"10.37745/ijbmr.2013/vol12n196115","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol12n196115","url":null,"abstract":"The study investigated corporate governance and financial performance of listed consumer goods firms in Nigeria. The specific objectives of the study were to examine the relationship between board size, board independence, board meetings, and return on assets of consumer goods firms in Nigeria. The study adopted ex-post facto research design and secondary data were extracted from the annual reports of sampled consumer goods firms for the period 2013 – 2022. Correlation technique was used for the test of hypotheses. Findings showed that, board size does not have a strong relationship with return on assets (ROA) of listed consumer goods firms in Nigeria with correlation coefficient of -0.3815. On the other hand, board independence does not have a strong relationship with return on assets (ROA) of listed consumer goods firms in Nigeria with correlation coefficient of 0.2753. However, board meetings do not have a strong relationship with return on assets (ROA) of listed consumer goods firms in Nigeria with correlation coefficient of -0.3904. This implies that none of the corporate governance mechanism studied can be influence return on assets of consumer goods firms in Nigeria. The study recommended that rather than solely increasing board size, consumer goods firms should prioritize diversity and the expertise of board members. Directors should possess skills and experience that align with the industry's specific needs. Achieving a balance between independent and non-independent directors is crucial. While board independence is important for governance, it should not impede industry-specific knowledge. Companies should strengthen board oversight mechanisms, utilizing robust audit committees and reporting structures to maintain independence while promoting industry expertise. The focus should be on the quality of board meetings rather than a specific number.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"13 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-15DOI: 10.37745/ijbmr.2013/vol12n13851
Ajila Moriliat Ibiwumi, Adegbola Eunice Abimbola, Abdullahi Shehu Araga, Daha Tijjani Abdurrahaman, J. Alabi, Jacob Abu
The banking sector is a service-based industry that offers a variety of financial services to customers. To improve their market share, banks often fight for consumers. The boundaries between sectors are being blurred by digital technologies. With the introduction of digital marketing by banks and the ability for deposit money institutions to effectively listen to and track brand discussions, a substantial new potential for achieving desired consumer behavior has emerged. Traditional cash transactions and physical banking remain popular in Nigeria, despite the growing use of the internet in the banking industry. The study, therefore, examined the effect of digital marketing on consumer behavior of selected deposit money banks in Lagos State, Nigeria. The research design for this study was survey research design. Convenience sampling was used to select 377 respondents. The data gathered was analysed using regression analysis. The results of the simple linear regression analysis revealed digital marketing (β = 0.569, R2 = 0.363, t = 15.993, p<0.05) had a positive and significant effect on consumer behaviour of selected deposit money banks in Lagos State. The study concluded that digital marketing is a relevant factor in determining consumer behaviour of selected deposit money banks in Lagos State, Nigeria. Based on the findings, the study recommends that deposit money banks should continuously improve their digital banking services and provide more services that can be done via mobile phones and networks as this would allow customers are constantly exploring these platforms which would eventually trigger consumer behaviour of existing and potential customers to transact with their banks.
{"title":"Digital Marketing and Consumer Behaviour of Selected Deposit Money Banks in Lagos State, Nigeria","authors":"Ajila Moriliat Ibiwumi, Adegbola Eunice Abimbola, Abdullahi Shehu Araga, Daha Tijjani Abdurrahaman, J. Alabi, Jacob Abu","doi":"10.37745/ijbmr.2013/vol12n13851","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol12n13851","url":null,"abstract":"The banking sector is a service-based industry that offers a variety of financial services to customers. To improve their market share, banks often fight for consumers. The boundaries between sectors are being blurred by digital technologies. With the introduction of digital marketing by banks and the ability for deposit money institutions to effectively listen to and track brand discussions, a substantial new potential for achieving desired consumer behavior has emerged. Traditional cash transactions and physical banking remain popular in Nigeria, despite the growing use of the internet in the banking industry. The study, therefore, examined the effect of digital marketing on consumer behavior of selected deposit money banks in Lagos State, Nigeria. The research design for this study was survey research design. Convenience sampling was used to select 377 respondents. The data gathered was analysed using regression analysis. The results of the simple linear regression analysis revealed digital marketing (β = 0.569, R2 = 0.363, t = 15.993, p<0.05) had a positive and significant effect on consumer behaviour of selected deposit money banks in Lagos State. The study concluded that digital marketing is a relevant factor in determining consumer behaviour of selected deposit money banks in Lagos State, Nigeria. Based on the findings, the study recommends that deposit money banks should continuously improve their digital banking services and provide more services that can be done via mobile phones and networks as this would allow customers are constantly exploring these platforms which would eventually trigger consumer behaviour of existing and potential customers to transact with their banks.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"44 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140507850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-15DOI: 10.37745/ijbmr.2013/vol12n1120
Solomon Christopher Uto, K. Uwa, Aaron Akpan
This paper was designed to examine the relationship between Knowledge management and Organizational competitiveness. The main objective of this study was to examine the relationship between knowledge management and competitive advantage in selected manufacturing firms in Akwa Ibom State. In line with the research objective was the research questions and hypothesis. Survey research design was adopted for the study and a sample size of 105 respondents were drawn from the population using census sampling technique. The major instrument for data collection was a structured questionnaire administered to the respondent using stratified sampling techniques. The major instrument for data collection was a structured questionnaire administered to the respondent using stratified sampling techniques. Data collected were analysed using simple percentage and Pearson Product Moment Correlation. Results showed a significant positive relationship between each of the two dimensions of knowledge management (organizational learning, = Rx1 =0.799 amd Knowledge retention = Rx2 =0. 825**,) and organizational competitiveness at the selected manufacturing firms in Akwa Ibom State. It was recommended that, firm managers and knowledge management implementation members should incorporate organizational learning, knowledge retension, as part of Knowledge Management infrastructure capabilities in addition to culture, structure, and information technology in order to make their Knowledge Management infrastructure capabilities more robust.
{"title":"Knowledge Management and Competitive Advantage in Selected Manufacturing Firms in Akwa Ibom State","authors":"Solomon Christopher Uto, K. Uwa, Aaron Akpan","doi":"10.37745/ijbmr.2013/vol12n1120","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol12n1120","url":null,"abstract":"This paper was designed to examine the relationship between Knowledge management and Organizational competitiveness. The main objective of this study was to examine the relationship between knowledge management and competitive advantage in selected manufacturing firms in Akwa Ibom State. In line with the research objective was the research questions and hypothesis. Survey research design was adopted for the study and a sample size of 105 respondents were drawn from the population using census sampling technique. The major instrument for data collection was a structured questionnaire administered to the respondent using stratified sampling techniques. The major instrument for data collection was a structured questionnaire administered to the respondent using stratified sampling techniques. Data collected were analysed using simple percentage and Pearson Product Moment Correlation. Results showed a significant positive relationship between each of the two dimensions of knowledge management (organizational learning, = Rx1 =0.799 amd Knowledge retention = Rx2 =0. 825**,) and organizational competitiveness at the selected manufacturing firms in Akwa Ibom State. It was recommended that, firm managers and knowledge management implementation members should incorporate organizational learning, knowledge retension, as part of Knowledge Management infrastructure capabilities in addition to culture, structure, and information technology in order to make their Knowledge Management infrastructure capabilities more robust.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"18 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140507521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-15DOI: 10.37745/ijbmr.2013/vol11n115071
Idorenyin Charles Willian, K. Uwa, Samuel Okurebia
The study centered on Lean management and Organizational performance in selected manufacturing firms in Akwa Ibom State. Two research questions as well as two hypotheses were formulated for the study. The researcher adopted survey research design. The population covers 59 top management level, middle management level and lower management level staff in selected manufacturing firms in Akwa Ibom state. Census Techniques was used to collect data for the entire population. Using Ordinal Logistic Regression Tool Analysis, the two hypotheses were tested at 0.05 level of significance and the results of the analysis showed that Lean Management dimension (Value stream mapping is 3.246, PV = 0.002., and waste elimination is 3.024, PV = 0.003,) has a significance relationship on Organizational Performance in manufacturing firms in Akwa Ibom State. From the study conducted, it was concluded that value stream mapping, waste elimination, are relational dimensions that can influence organizational performance in selected manufacturing firms in Akwa Ibom State. It was recommended that, management of the studied organization should strengthen their policies that will support manufacturing and operations by identifying the value from the customer's perspective, map out the value stream, which is the end-to-end flow of activities required to deliver the product or service analyze the value stream to identify and eliminate waste, such as overproduction, waiting time, unnecessary motion, defects, and excess inventory. It is also recommended that the manufacturing firms should incorporate waste eliminating in its operations process such as value stream mapping, total product maintenance and continues improvement in order to increase overall cost efficiency.
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