Ethics as Ontology of Management

The article is devoted to substantiating the position that modern management is necessarily associated with value ideas that have a contextual, spatio-temporal nature. Ethics as a system of moral principles creates the cultural basis on which management is built. It is shown that the antinomy of normative and applied ethics is relevant for the conceptualization of the ethical basis of the managerial process: the possible contemporary forms of normative and applied ethics applicable to modern problematic managerial situations are described. Also, using the example of integration as a function of management and goal setting (the ratio of goals and means), the ethical potential for rationalizing management activities is revealed.