Enhancing E-commerce by Website Quality

Competition among e-commerce sites challenges their providers to look for new ways of customer attraction. Website quality can be included among the fundamental tools (along with the information and service quality) to attract and retain customers. In this article is described experiment covering establishment of e-shop as the competitor to producer website. New e-shop has defined terms, services are assured by producer therefore the only way how to compete is through website quality. During the reporting period producer applied discount actions, which allow us to determine the influence of the price and non-price competition.