N. Nugroho, Krido Eko Cahyono, Okto Aditya Suryawirawan
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引用次数: 1

摘要

冠状病毒大流行(covid-19)的影响波及社区生活的各个方面,特别是微型、中小型企业(MSMEs)。通过各种培训和指导活动,包括使用在线营销和销售改进策略,是努力提高SMK IPIEMS泗水学生创业意识的具体表现。SMK IPIEMS泗水通过在线营销培训和协助实现社区服务活动的目的是利用Shopee移动市场平台和策略来增加Covid大流行期间的销售,以提供洞察力和理解进行在线营销和增加消费者销售能力的重要性。SMK IPIEMS泗水的学生,以便他们毕业时成为企业家。本次社区服务活动除了由印尼泗水经济学院的讲师作为实施者外,还涉及到战略合作伙伴,即Shopee Indonesia。这次培训和辅导活动的结果是学生对移动市场平台的在线营销和销售改进策略的理解,以增加产品价值和由此产生的销售营业额。
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Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya
The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.
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