{"title":"客户参与行为:规模开发和验证","authors":"Hongyan Yu, Ann Veeck, M. You","doi":"10.1109/ICSSSM.2015.7170250","DOIUrl":null,"url":null,"abstract":"Although there are some relevant researches on customer engagement behaviors, most of them are descriptive, without empirical study. Our purpose is to develop a validate scale for it. Based on Service-dominant Logic and Value Co-creation theory, we defined definition of CEB. We carried out four studies to developed the scale fowling the procedure Hinkin proposed. The Scale of CEB we developed is well reliable and validate. It enriched the theory of customer management and offers a measurement for empirical researches.","PeriodicalId":211783,"journal":{"name":"2015 12th International Conference on Service Systems and Service Management (ICSSSM)","volume":" 31","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2015-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Customer engagement behavior: Scale development and validation\",\"authors\":\"Hongyan Yu, Ann Veeck, M. You\",\"doi\":\"10.1109/ICSSSM.2015.7170250\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Although there are some relevant researches on customer engagement behaviors, most of them are descriptive, without empirical study. Our purpose is to develop a validate scale for it. Based on Service-dominant Logic and Value Co-creation theory, we defined definition of CEB. We carried out four studies to developed the scale fowling the procedure Hinkin proposed. The Scale of CEB we developed is well reliable and validate. It enriched the theory of customer management and offers a measurement for empirical researches.\",\"PeriodicalId\":211783,\"journal\":{\"name\":\"2015 12th International Conference on Service Systems and Service Management (ICSSSM)\",\"volume\":\" 31\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2015-06-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2015 12th International Conference on Service Systems and Service Management (ICSSSM)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICSSSM.2015.7170250\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2015 12th International Conference on Service Systems and Service Management (ICSSSM)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICSSSM.2015.7170250","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Customer engagement behavior: Scale development and validation
Although there are some relevant researches on customer engagement behaviors, most of them are descriptive, without empirical study. Our purpose is to develop a validate scale for it. Based on Service-dominant Logic and Value Co-creation theory, we defined definition of CEB. We carried out four studies to developed the scale fowling the procedure Hinkin proposed. The Scale of CEB we developed is well reliable and validate. It enriched the theory of customer management and offers a measurement for empirical researches.
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