Fostering Engaged Prospects Through Digital and Social Media

In the age of innovation, social media is the ideal platform for academic bodies to reach out to prospective students, currently enrolled students and alumni. This chapter explains role and significance of social media in keeping students engaged. Student as customer concept is in trend which keeps academic institutions under pressure to improve quality. Prospective students expect academic institutions to be transparent in their governance and promote simple and easy to use social media and digital channels for information. The inevitable role of social media for connecting alumni and current student worldwide for networking is explained in this chapter. Social media is an affordable tool for academic institutions to connect to larger student network, but it is important to learn how to use the social media to influence and engage students and alumni of both online and on campus program. The objective of this chapter is to use various examples to help readers understand the concept well to attract prospective students and retain current students.