The Tutorial Video and Improving Service Value in The Broadcasting Laboratory of Universitas Multimedia Nusantara

. The topic in this research is the use of tutorial video in the UMN broadcasting laboratory as its innovation and service improvement. 58% problems of the laboratory users are difficulty in recognizing the types and they do not know how to use the equipment. Implementation of Digital Maturity Model (DMM) and Digital Transformation Project (DTP) are the problem solving for this case study and will give more benefits for services value. This study uses a quantitative approach, taking questionnaire data regarding the response of the DMM in the laboratory and then The Business Capabilities of the institution. A gap of laboratory services, the current conditions are on average at the emerging level, and the expected future conditions are on average at the leading level. The tutorial video is an effective way of conveying information, these are expected to increase the user satisfaction. laboratory. The problem is about the user's difficulty in obtaining information about the types of tools and how to use an equipment in the laboratory. This study produces a road map that will answer this problem as well as provide results in the form of other benefits related to efficiency, effectiveness, and increased service value.