Optimal Supply Chain Design: A Case Study in Toothbrush Industry

Since the design of supply chain network affects supply chain performance for prolong period, there are number of various models has been formulated to suit the needs of such business contexts. The purpose of this paper is to develop an alternative approach to formulate manufacturing supply chain network design problem involving multi-echelons, multi-commodities, product's architectures, and manufacturing processes. Two new conceptual structures, which are product- and network-related, will be introduced as a foundation for developing mathematical models. In addition to the methodology, a case study in a consumer product firm is used to demonstrate applicability of the suggested method. Moreover, some managerial insights are also elaborated form the experiment results of a case study.