MANAGEMENT OF COMPETITIVENESS AND ECONOMIC SECURITY OF RELOCATED ENTERPRISES

According to the results of the conducted research, specific external and internal threats are identified, which are characteristic of the state of war and critically affect the level of competitiveness and economic security of Ukrainian enterprises; a systematization of development opportunities and achieving a state of economic security of Ukrainian enterprises under martial law in the context of a dualistic approach was carried out; in order to systematize and assess the possibility of use in Ukraine, the experience of countries participating in military conflicts with regard to new opportunities for business development and ensuring the economic security of enterprises in the war and post-war period was studied; an analysis of trends regarding the recovery of business activity of Ukrainian enterprises in the context of business relocation was carried out; thanks to the introduction of indicators of the capital intensity of the set of management measures to ensure the level of competitiveness for relocated enterprises, the possibility of selecting alternative options for management measures with a minimum level of investment support has been determined; the current algorithm, levels and tools of the state program for the relocation of enterprises from dangerous and temporarily occupied regions in the context of their economic security were investigated; examples of successful relocation of domestic enterprises to the western regions of Ukraine are described; promising directions of regulation and support of business relocation by the state are proposed; a complex of management measures was determined at the relocated enterprise in order to overcome the consequences of threats from military actions; based on the analysis of the set of necessary management measures, a triad management cycle of ensuring the competitiveness of relocated enterprises is determined; an author's approach to the development of an organizational and economic mechanism for managing the economic security of relocated enterprises in war conditions is proposed; the importance and prospects of the introduction of a people-oriented approach to the management of the economic security of domestic enterprises in conditions of war are substantiated in order to further change the economic vector of development, which should be aimed at the reproduction of human capital and the development of innovations.