疫情对在线市场活跃用户的影响

Primagita Fridhayanti, Nurafni Eltivia, N. I. Riwajanti
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引用次数: 1

摘要

本研究旨在确定Shopee在线市场活跃用户预测2021-2022年Covid-19大流行。本研究使用iPrice网站的辅助数据,其中包含2018-2020年期间的11年数据,以支持这一目标。本研究是采用时间序列的二次移动平均预测方法进行描述性定量研究。该研究的结果表明,2021年第二季度和2022年第二季度将显著增加在线市场活跃用户。如果Shopee可以每个月做一次促销,这样每个月都有一次促销,这样增长的图表就比较稳定了。希望这一研究结果能够在新冠疫情期间帮助印尼经济。关键词:covid -19,预测,移动平均线,在线市场
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Impact of Pandemic on Online Marketplace Active Users
This study aims to determine the Shopee Online Marketplace Active Users forecasting against the Covid-19 pandemic in 2021-2022. This study uses secondary data from the iPrice website with 11 years of data from the 2018-2020 period to support this objective. This research is a descriptive quantitative research using secondary moving average forecasting with time series. This study's results indicate that the second quarter of 2021 and the second quarter of 2022 will significantly increase online marketplace active users. It will be better if Shopee can make a promotion every month so that there is a promo every month so that the graph of the increase is stable. The result of this research, it is hoped that it can help the Indonesian economy amid the Covid-19 pandemic. Keywords—Covid-19, forecasting, moving average, online marketplace
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