The Performance of Activity Diversification Efficiency for Ukrainian Gas Transportation Enterprises

Abstract—The annotated article presents methods for assessing the effectiveness of diversification of enterprises, offers a system of criteria and indicators to assess the efficiency of diversification changes that take into account economic, social and ecological effects. An algorithm has been developed, stages and sequence of calculations have been justified for the quantification of a complex integrated indicator of the efficiency of diversification changes. On the example of highly specialized gas transportation enterprises, which have found themselves in a crisis due to a drop in demand for their services, there has been demonstrated the feasibility of applying the proposed methodological approach to justify the expediency and extent of diversification of their activities, as well as predicting the possible consequences of the implementation of such diversification strategies.