Innovative principles of organization of public transport services in the field of tourism and recreation

The article reflects the influence of 2 models of the world (VUCA and BANI) on the development of the tourist and recreational complex of the Russian Federation. The VUCA model that defined development in 2000-2020 – an unstable, uncertain, complex and ambiguous world - is now being transformed into a BANI reality – fragile, disturbing, nonlinear, incomprehensible. The article describes the connection of the development of the transport system with other sectors of the economy and the social sphere of the state, during the transition from one reality to another. The article reflects the need to develop principles that combine environmental, technical, technological and economic levers, organizational and managerial and socio-psychological methods, as well as motivation and responsibility systems. The purpose of these measures is to create a transparent and effective innovative business model for the transport provision of tourist agglomerations and federal subjects of the Russian Federation. Innovative principles include modern information, communication and telematics technologies, as well as management technologies. The implementation of these principles will allow travelers to reach their destinations faster, improve safety, optimize the use of transport corridors and road networks, as well as reduce CO2 carbon dioxide emissions per unit of GDP – ton – ruble – unit of equipment.