TTF、UTAUT和ITM的集成,用于移动银行的采用

Sayyed khawar Abbas, H. Hassan, Jawad Asif, Bilal Ahmed, F. Hassan, Syed Salman Haider
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引用次数: 40

摘要

移动银行设施的引入使客户能够在任何地方使用智能手机和其他手持设备进行银行交易。它已经成为一种奢侈而独特的在线支付方式。最近电信行业的增长和移动使用量的巨大增长为银行业的未来打开了新的大门。下面的研究旨在通过TTF、UTAUT和ITM模型的整合,找出手机银行的采用态度。
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Integration of TTF, UTAUT, and ITM for Mobile Banking Adoption
The introduction of mobile banking facility has enabled customers to carry out banking transactionswith the use of smartphones and other handheld devices from anywhere. It has become a luxurious and exclusive method of online payments. The recent growth of telecommunication sector and a tremendous increase in mobile USAge has opened new doors for sparking future of banking sector industry. The following research is aimed to find out the mobile banking adoption attitudes with the integration of TTF, UTAUT,and ITM models.
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