数字公关活动对客户忠诚度的影响(以@ pluffychoice Instagram中的“自爱”活动为例)

{"title":"数字公关活动对客户忠诚度的影响(以@ pluffychoice Instagram中的“自爱”活动为例)","authors":"Valenciana Febiola, Daniel Tamburian","doi":"10.2991/assehr.k.210805.124","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":398208,"journal":{"name":"Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)","volume":"65 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Digital Public Relations Campaign on Customer Loyalty (Study on “Self-Love” Campaign in @Pluffyschoice Instagram)\",\"authors\":\"Valenciana Febiola, Daniel Tamburian\",\"doi\":\"10.2991/assehr.k.210805.124\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":398208,\"journal\":{\"name\":\"Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)\",\"volume\":\"65 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-08-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/assehr.k.210805.124\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/assehr.k.210805.124","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}