创业学中的商业发展方法综述

E. S. Soegoto, Agis Abhi Rafdhi, R. Jumansyah, D. Oktafiani, Marwito Wihadi
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引用次数: 1

摘要

本研究旨在分析创业企业发展方式的类型及其与创业的关系。本研究采用探索性研究的方式,重点研究创业范畴内的各类创业方式,并对其进行定性描述。根据分析结果,有几种创业开发方法与当今的商业发展相关,包括精益创业、精益画布、设计思维和敏捷。四种方法中的一种,精益创业,被广泛应用于建立新企业。精益创业是一种商业模式,在这种模式中,客户作为正在创建的产品的试验对象,以便收集即时反馈并根据消费者的需求进行修改。总之,企业家精神促进了创业企业的存在,根据企业利润最大化的方法优先满足客户需求。
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A review of business development methods in enterprenuarship
This research aims to analyze the types of startup business development methods and their relations to entrepreneurship. The research was conducted using exploratory research, which focuses on various types of startup business methods within the scope of entrepreneurship and describes them qualitatively. According to the analysis findings, several business startup development methods are relevant to today's business developments, including lean startup, lean canvas, design thinking, and agile. One of the four approaches, lean startup, is widely employed in establishing new enterprises. Lean startup is a business model in which the client serves as a trial object for the product being created in order to collect immediate feedback and make modifications depending on the demands of the consumer. In conclusion, entrepreneurship facilitated the presence of startup businesses by prioritizing meeting customer needs in accordance with the methods used to maximize business profits.
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