IMPACTS OF TRADITIONAL MARKET REVITALIZATION ON THE TRADERS’ CAPITAL EXPENDITURES IN SITUBONDO

The impact of traditional market revitalization has an effect on the expenses and business capital of traders. Traditional markets are the economic fulcrum of the community, but traditional market conditions are synonymous with slums, dirty, smelly, irregular, muddy and so on. To survive the onslaught of modern markets there needs to be a revitalization of traditional markets, the emphasis is on the physical aspects of the market. so the hope of traders is that consumers interested in shopping in the market and the welfare of traders can increase, therefore researchers are interested in exploring the impact of market revitalization on traders in Situbondo Regency. The formulation of the problem is how the traditional market impacts on the expenses and capital of the merchant business, this type of research is (field research), is research conducted in the field by observing a phenomenon that is natural, while collecting data using observation, interviews and documentation . This study uses descriptive analysis method with a qualitative approach. The results show that the problems arising from revitalization are (1) the costs incurred by traders are very large, because they have to bear the costs of moving to a temporary place before occupying a revitalized market. (2) temporary relocation sites are very narrow and slum so that they have difficulty arranging their merchandise which has an impact on consumers' interest in shopping to decrease. (3) new buildings do not meet the expectations of traders, many traders complain starting from the size of the place that is too small and the design of buildings that are not in accordance with the products sold by certain traders (4) traders must renovate the kiosks provided by the market manager with the products they sell (5) due to the large amount of costs incurred by merchants ranging from temporarily moving to occupying new kiosks, the capital for their merchandise is reduced which results in incomplete merchandise. Keywords: Revitalization Impact, Merchant Expenditures, merchandise capital.