斯洛伐克和匈牙利新冠肺炎疫情期间消费者意识的国际分析

R. Machová, Enikő Korcsmáros, Roland Marča, Monika Esseová
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引用次数: 4

摘要

摘要研究背景:由于新冠肺炎疫情的快速传播及其对经济的恶劣影响,消费者的购物态度发生了很大变化。毋庸置疑,对必需品的需求是最重要的,消费者在决策过程中需要面对很多障碍。应该强调的是,消费者有责任也有权利。人们可以合理地提出这个问题。他们对上述任何一个事实都熟悉吗?目的:研究的主要目的是分析教育程度的提高是否会影响匈牙利和斯洛伐克的消费者意识。此外,本文还调查了在消费者意识方面是否存在年龄组的显著差异。最后,本文调查了被调查者的性别、就业状况和自觉储蓄态度之间是否存在统计学上显著的相互作用。研究方法:采用Kendall 's tau-b相关性、基于秩的非参数Kruskal-Wallis H检验和Loglinear分析来检验所制定的假设。结果:对于两国来说,教育程度的提高对消费者的认知有很大的影响。此外,在匈牙利的情况下,可以注意到不同年龄组的三个主要差异。新颖性:受教育程度和年龄影响消费者意识,性别和就业状况影响消费者储蓄态度。
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An International Analysis of Consumers’ Consciousness During the Covid-19 Pandemic in Slovakia and Hungary
Abstract Research background: Due to the rapid spread of the COVID-19 virus and its pernicious effects on the economy, a great change can be observed in consumer attitudes towards shopping. Needless to say, the demand for necessities comes to the fore, and consumers need to face a lot of hindrances when it comes to the decision-making process. It should be emphasised that consumers have responsibilities and rights. One can legitimately raise the question. Are they familiar with either of the aforementioned facts? Purpose: The main objective of the research is to analyse whether an increasing level of educational attainment affects consumer awareness in Hungary and Slovakia. Moreover, the paper investigates whether there are any significant differences in age groups regarding consumer awareness. Finally, the paper investigates whether there are any statistically significant interactions between the respondents’ gender, employment status and conscious saving attitudes. Research methodology: Kendall’s tau-b correlation, the rank-based nonparametric Kruskal-Wallis H test, and the Loglinear analysis were used to examine the formulated hypotheses. Results: It can be declared for both countries that an increasing level of educational attainment strongly affects consumers’ awareness. Furthermore, three major differences can be noticed in various age groups in the case of Hungary. Novelty: Education and age affect consumers’ awareness, whilst gender and employment status affect saving attitudes.
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