趋同连续体中Riau Pos与Star Media实现的比较研究

T. Yazid, S. Salsabila
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引用次数: 0

摘要

在今天,媒体竞争使用技术是竞争提供和接触读者。技术在不断发展,每一种媒介都有自己发展活动的方式。本研究采用定性方法,运用Daily、Demo、Spillman的连续统收敛理论和管理理念。本研究的研究对象是Riau Pos和The Star两家媒体公司,通过比较了解媒体是如何一直推行Continuum Convergence以维持其存在所发生的现象,以及管理层是如何将其与其他媒体实施比较的。本研究发现,《廖邮》和《星报》在连续统收敛的实施上既有异同之处。指出Riau Pos和The Star在管理社交媒体和整合技术方面的不同之处。
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Comparative study of Riau Pos and the Star Media implementation in convergence continuum
In this day, media competition using technologies is competing to provide and reach the reader. Technologies are developing, and every medium has its own way of growing its activities. This study uses a qualitative method with the Continuum Convergence theory belonging to Daily, Demo, Spillman, and the management concept. The subjects in this study are two media companies named Riau Pos and The Star that compared to understand how media has been carrying out the implementation of Continuum Convergence to maintain its existence in the phenomena that occur, as well as see how the management side and compare it with other media implementation. This research found that Riau Pos and The Star have some differences and similarities in their implementation of continuum convergence. Point out how Riau Pos and The Star differ in managing social media and integrating the technologies.
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