Research on the Innovation of Advertisement Design Teaching Reform in the New Media Era

The rapid development of new media has brought great influence to the teaching content and form of advertising design, and has put forward new and higher requirements for the cultivation of students' innovative thinking and practical ability. This paper explores the teaching ideas of advertising design, content design of creative curriculum and practical teaching links design under the background of the new media era, hoping to lay a good foundation for students to master the new media technology and improve the overall level of advertising design teaching, cultivate the advertising professionals who meet the standards of digital media to better meet the needs of the development of the new media era.