影响肯尼亚内罗毕县机动车辆行业中小企业成长的企业决定因素

L. Njeru, J. Mutiso
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引用次数: 0

摘要

目的:本研究旨在确定影响肯尼亚内罗毕县机动车辆行业中小企业成长的创业决定因素。本研究旨在评估创业创新、服务质量、创业能力和商业运营政策如何决定肯尼亚内罗毕县机动车行业中小企业的成长。研究方法:以熊彼特的创新理论、承诺信任理论、胜任力理论和政策理论为基础。采用描述性研究设计,目标人群由在内罗毕县中央商务区经营的中小企业组成。调查对象共有245家中小企业,观察单位由企业的所有者、经理和主管组成。采用普查方法,所有目标企业都参与了研究。采用问卷调查的方式收集数据,包括定性和定量数据。本研究在为主要研究收集数据之前,对Kiambu县的12家小企业进行了试点,以评估问卷的信度和效度。数据分析采用Microsoft excel和SPSS工具。描述性统计和推断性统计都被使用。为了便于解释,研究结果以表格和数字的形式呈现。研究发现:创业创新水平对肯尼亚内罗毕县机动车产业中小企业的成长性具有显著的正向影响。此外,研究还得出结论,服务质量对肯尼亚内罗毕县机动车行业中小企业的成长具有显著的正向影响。研究进一步发现,创业能力对肯尼亚奈洛比县机动车产业中小企业的成长具有显著的正向影响。研究还得出结论,企业经营政策对肯尼亚内罗毕县机动车行业中小企业的成长具有积极而显著的影响。理论、实践和政策上的独特贡献:从研究结果来看,建议机动车行业中小企业的管理应提高其新产品、新服务的引进能力和产品和服务的市场利基捕捉能力。此外,机动车行业中小企业的管理应更加注重确保向客户提供优质服务。
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ENTREPRENEURIAL DETERMINANTS AFFECTING THE GROWTH OF SMALL AND MEDIUM ENTERPRISES IN THE MOTOR VEHICLE INDUSTRY IN NAIROBI COUNTY, KENYA
Purpose: The current study sought to establish the entrepreneurial determinants affecting the growth of small and medium enterprises in the motor vehicle industry in Nairobi county, Kenya. The study specifically aimed at assessing how entrepreneurial innovativeness, Service Quality, Entrepreneurial Competency and business operational policies determines the growth of SMEs in motor vehicle industry in Nairobi County, Kenya. Methodology: The study was anchored on Schumpeter’s Innovation Theory, Commitment Trust Theory, Competency Theory and Policy Theory. A descriptive research design was adopted and the target population comprised of SMEs operating within Central Business District in Nairobi County. A total of 245SMEs were targeted and the unit of observation comprised of owners, managers and supervisors of the enterprises. A census approach was adopted where all the targeted enterprises were involved in the study. Questionnaires were used for collecting data both qualitative and quantitative data. The study conducted a pilot on 12 small enterprises in Kiambu County before collecting data for the main study to assess the reliability and validity of the questionnaires. Data was analyzed using both Microsoft excel and SPSS tools. Both descriptive and inferential statistics were used. The study findings were presented in form of tables and figures for easier interpretation. Findings: The study concludes that the entrepreneurial innovativeness level has a positive and significant influence on the growth of SMEs in motor vehicle industry in Nairobi County, Kenya. In addition, the study concludes that the service quality has a positive and significant influence on the growth of SMEs in motor vehicle industry in Nairobi County, Kenya. Further, the study concludes that the entrepreneurial competency has a positive and significant influence on the growth of SMEs in motor vehicle industry in Nairobi County, Kenya. The study also concludes that the business operational policies have a positive and significant influence on the growth of SMEs in motor vehicle industry in Nairobi County, Kenya. Unique Contribution to Theory, Practice and Policy: From the results, the study recommends that the management of SMEs in the motor vehicle industry should enhance their ability to introduce new product, new services and ability to capture market niche of products and services. In addition, that the management of SMEs in the motor vehicle industry should be more focused on ensuring quality services are provided to their customers.
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