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引用次数: 0

摘要

在线服务日益智能化。它们通过A/B测试和实验智能地进化,使用机器学习在其核心功能中使用人工智能,并通过以低摩擦的方式连接人们来无缝地参与人类智能。所有这些都产生了非常吸引人的体验——但并不是特别富有成效的体验。随着越来越多的人将最重要的任务转移到网上,我们需要仔细考虑在线服务对人们关注对他们重要的事情的能力的潜在影响。我们有机会利用智能来做更多的事情,而不仅仅是不分散人们的注意力,而是开始帮助人们更好地关注重要的事情。这个演讲探讨了我们如何让一项重要的任务像查看社交媒体一样引人注目和容易开始。
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Attending to What Matters
Online services are increasingly intelligent. They evolve intelligently through A/B testing and experimentation, employ artificial intelligence in their core functionality using machine learning, and seamlessly engage human intelligence by connecting people in a low-friction manner. All of this has resulted in incredibly engaging experiences -- but not particularly productive ones. As more and more of people's most important tasks move online we need to think carefully about the underlying influence online services have on people's ability to attend to what matters to them. There is an opportunity to use intelligence for this to do more than just not distract people and actually start helping people attend to what matters even better than they would otherwise. This presentation explores the ways we might make it as compelling and easy to start an important task as it is to check social media.
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