Conceptual Model of Consumers Purchase Intention Towards Smart Retail: A Literature Review

This study develops a conceptual model that linked smart consumer experience with consumer purchase intention toward smart retail, in order to identified factors that influence consumer to make purchase at smart retail. As a viewpoint, this study employs a review of theories, knowledge, ideas, and findings in academically oriented literature, drawing upon the actual challenges in smart retail, to propose a new perspective and formulates an emerging research agenda. The research model proposes that perceived advantage, perceived ease of use, perceived enjoyment, perceived risk, perceived novelty of SRT, personalization, and interactivity drive consumer experience with smart technology in retail environment, which leads to increases in perceived shopping value and retail store loyalty. Consumer with a higher level of perceived shopping value and retail store loyalty will be more likely to develop purchase intention.